{"id":38490,"date":"2021-11-19T10:04:00","date_gmt":"2021-11-19T10:04:00","guid":{"rendered":"https:\/\/barc.com\/news\/press-release-data-culture-survey-22\/"},"modified":"2024-08-22T07:33:26","modified_gmt":"2024-08-22T07:33:26","slug":"press-release-data-culture-survey-22","status":"publish","type":"news","link":"https:\/\/barc.com\/de\/news\/press-release-data-culture-survey-22\/","title":{"rendered":"Data Culture Eats Data Strategy for Breakfast"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">BARC published its topical survey \u201cBARC Data Culture Survey 22\u201d<\/h2>\n\n\n\n<p>BARC (Business Application Research Center) today published the results of its topical survey \u201c<a href=\"https:\/\/barc.com\/research\/data-culture-survey-22\/\">BARC Data Culture Survey 22 \u2013 How To Shape the Culture of a Data-Driven Organization<\/a>\u201d. Based on a user survey of 434 companies, the study examines the benefits companies are striving for when implementing a data culture as well as initiatives that prove to be valuable steps on the way to a data-driven company.  The study is available for download free of charge thanks to sponsorship by Alation, Board, Collibra, Crate.io, Five1, Snowflake and Tableau.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compared to data from 2014, the share of businesses with partially or purely data-driven decision has risen from 14 percent to 34 percent in 2021.<br> <\/li>\n\n\n\n<li>Improved decision-making, process improvements and cost reduction are the most tangible benefits of data culture.<br> <\/li>\n\n\n\n<li>Companies have identified a range of data leadership measures that are helpful in order to implement data culture successfully.<\/li>\n<\/ul>\n\n\n\n<p>According to the new BARC survey, data-driven decision-making is on the rise: Compared to data from 2014, decisions based on data are more common now (rise from 14 percent to 34 percent). Conversely, the proportion of companies making decisions purely or predominantly based on experience or gut feeling declined from 58 percent in 2014 to now 19 percent. In addition to the growing importance of data for decision-making, the survey records a high emphasis on data as an asset and as a general enabler for improved processes as well as revenue and cost-saving efforts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Return on Investment of Data Culture<\/strong><\/h2>\n\n\n\n<p>Respondents to this survey are striving for common goals, such as cost reduction, revenue growth and competitive advantage. But can these goals be achieved with an improved data culture? For many organizations, this is certainly true. A good proportion of the companies surveyed have improved their decision-making, reduced costs and improved their processes with the help of data. (see Figure 1).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"504\" src=\"https:\/\/barc.com\/wp-content\/uploads\/2022\/04\/Effects-data-culture_comparison-en-6.png\" alt=\"\" class=\"wp-image-37570\" srcset=\"https:\/\/barc.com\/wp-content\/uploads\/2022\/04\/Effects-data-culture_comparison-en-6.png 900w, https:\/\/barc.com\/wp-content\/uploads\/2022\/04\/Effects-data-culture_comparison-en-6-300x168.png 300w, https:\/\/barc.com\/wp-content\/uploads\/2022\/04\/Effects-data-culture_comparison-en-6-768x430.png 768w, https:\/\/barc.com\/wp-content\/uploads\/2022\/04\/Effects-data-culture_comparison-en-6-600x336.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">Figure 1: Which positive effects of a data culture are your striving for? vs. achieved (n=433) \u00a9 BARC<\/figcaption><\/figure>\n\n\n\n<p>\u201cData-driven culture is essentially part of modern corporate culture in the 21st century. It is not only fundamental to the success of companies\u2019 data &amp; analytics strategies. Also, do not underestimate the value of an innovative workplace. Fewer bottlenecks, resulting from better processes, and comprehensible, fact-based decisions can increase motivation.\u201d, said Dr. Carsten Bange, BARC founder and co-author of the study. \u201cAlso, young talent is often itching to apply newly-learned data skills. The motto here is \u2013 in an all-too-real sense \u2013 \u201cuse it or lose it\u201d.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Helpful Measures to Implement a Data Culture<\/strong><\/h2>\n\n\n\n<p>But what helps companies to transition from a culture of gut feeling to a data culture? The study highlights a range of measures and valuable steps companies can take. Especially, measures from the field of data leadership were examined (see Figure 2). In particular, leading by example and adopting a data-driven meeting culture are measures that can be applied immediately and with no grander strategizing required. Measures such as clear communication and competence development require more effort and planning. They are no less important but are likely to have a greater impact when thoroughly considered and carefully planned.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1913\" height=\"936\" src=\"https:\/\/barc.com\/wp-content\/uploads\/2022\/04\/data-culture-Measures-en.png\" alt=\"\" class=\"wp-image-37571\" srcset=\"https:\/\/barc.com\/wp-content\/uploads\/2022\/04\/data-culture-Measures-en.png 1913w, https:\/\/barc.com\/wp-content\/uploads\/2022\/04\/data-culture-Measures-en-300x147.png 300w, https:\/\/barc.com\/wp-content\/uploads\/2022\/04\/data-culture-Measures-en-1024x501.png 1024w, https:\/\/barc.com\/wp-content\/uploads\/2022\/04\/data-culture-Measures-en-768x376.png 768w, https:\/\/barc.com\/wp-content\/uploads\/2022\/04\/data-culture-Measures-en-1536x752.png 1536w, https:\/\/barc.com\/wp-content\/uploads\/2022\/04\/data-culture-Measures-en-600x294.png 600w\" sizes=\"(max-width: 1913px) 100vw, 1913px\" \/><figcaption class=\"wp-element-caption\">Figure 2: Which data leadership measures do you consider to be particularly successful\/helpful? (n=417) \u00a9 BARC<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>About The Survey<\/strong><\/h2>\n\n\n\n<p>\u201cBARC Data Culture Survey 22 \u2013 How To Shape the Culture of a Data-Driven Organization\u201d is a topical BARC survey assessing the benefits of a data culture that companies are striving for or have already achieved as well as data culture measures they assess as helpful. The study is based on a worldwide survey of 434 companies of various sizes and industry sectors. The authors of the study are Dr. Carsten Bange, BARC founder and Nina Lorenz, Analyst for Data &amp; Analytics at BARC.<\/p>\n\n\n\n<p>Click here to view the <a href=\"https:\/\/barc.com\/inforgrafik-how-to-shape-the-culture-of-a-data-driven-organization\/\">infographic<\/a> and download the <a href=\"https:\/\/barc.com\/research\/data-culture-survey-22\/\">full study<\/a> from the sponsor\u2019s website.<\/p>\n","protected":false},"featured_media":41906,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[],"class_list":["post-38490","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/barc.com\/de\/wp-json\/wp\/v2\/news\/38490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barc.com\/de\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/barc.com\/de\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barc.com\/de\/wp-json\/wp\/v2\/media\/41906"}],"wp:attachment":[{"href":"https:\/\/barc.com\/de\/wp-json\/wp\/v2\/media?parent=38490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barc.com\/de\/wp-json\/wp\/v2\/categories?post=38490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}