{"id":138716,"date":"2025-11-06T06:39:00","date_gmt":"2025-11-06T06:39:00","guid":{"rendered":"https:\/\/barc.com\/?p=138716"},"modified":"2025-11-07T08:34:54","modified_gmt":"2025-11-07T08:34:54","slug":"cpm-trends-2026","status":"publish","type":"post","link":"https:\/\/barc.com\/de\/cpm-trends-2026\/","title":{"rendered":"Infografik: CPM-Trends 2026"},"content":{"rendered":"\n<p><strong>Datenmanagement und Self-Service bleiben Kernpriorit\u00e4ten<\/strong><\/p>\n\n\n\n<p>Der diesj\u00e4hrige <strong>CPM Trend Monitor 2026<\/strong> zu den Trends im Corporate Performance Management (CPM) zeigt, dass Unternehmen trotz des Interesses an neuen Technologien wie KI vor allem auf die St\u00e4rkung ihrer Fundamente setzen. Die Ergebnisse, basierend auf den Angaben von 989 Teilnehmern, unterstreichen die Bedeutung von <strong>Datenqualit\u00e4t <\/strong>und <strong>Anwenderautonomie<\/strong>. Die Infografik zeigt einen Auszug der wichtigsten Studienergebnisse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Datenmanagement als Grundlage f\u00fcr Entscheidungen<\/h2>\n\n\n\n<p>An erster Stelle der CPM-Priorit\u00e4ten steht das Datenmanagement. Die Studie best\u00e4tigt, dass hochwertige und konsistente Daten die Voraussetzung f\u00fcr fundierte Gesch\u00e4ftsentscheidungen sind. Sie bilden zudem die notwendige Basis f\u00fcr den zuk\u00fcnftigen Einsatz von Technologien wie k\u00fcnstlicher Intelligenz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Self-Service st\u00e4rkt die Fachbereiche<\/h2>\n\n\n\n<p>Direkt nach dem Datenmanagement folgt der Trend zu Self-Service-Funktionen im CPM. Unternehmen m\u00f6chten die Abh\u00e4ngigkeit der Fachbereiche von der IT reduzieren, um Planungszyklen zu verk\u00fcrzen und die Agilit\u00e4t zu erh\u00f6hen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Unterschiedliche Priorit\u00e4ten je nach Perspektive<\/h2>\n\n\n\n<p>Die Analyse zeigt deutliche Unterschiede in der Wahrnehmung von Trends:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Anbieter vs. Anwender:<\/strong> Softwarehersteller fokussieren auf technologische Treiber wie Szenario-Planung und Cloud-Plattformen. Business-Anwender legen den Schwerpunkt auf die Integration von Finanz- und operativer Planung sowie auf Self-Service-Funktionen. IT-Anwender wiederum priorisieren die Themen KI, Generative AI und ESG-Reporting.<\/li>\n\n\n\n<li><strong>Unternehmensgr\u00f6\u00dfe: <\/strong>Gro\u00dfe Unternehmen konzentrieren sich auf Self-Service, Konsolidierungsplattformen und ESG-Reporting. Kleinere Unternehmen hingegen legen ihren Fokus auf die integrierte Unternehmensplanung und das Risikomanagement.<\/li>\n\n\n\n<li><strong>Region:<\/strong> In Nordamerika liegen die Priorit\u00e4ten auf operativer Effizienz und Risikomanagement, w\u00e4hrend in Europa Nachhaltigkeit und technologische Innovation im Vordergrund stehen.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Zur vollst\u00e4ndigen Analyse<\/h2>\n\n\n\n<p>Diese Ergebnisse bieten einen ersten Einblick. Die vollst\u00e4ndige Studie mit der Analyse aller <strong>15 Trends<\/strong> und detaillierten <strong>Handlungsempfehlungen <\/strong>steht kostenlos zur Verf\u00fcgung.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/barc.com\/de\/cpm-trend-monitor-2026\/\">Komplette Studie kostenlos herunterladen<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"734\" height=\"5524\" src=\"https:\/\/barc.com\/wp-content\/uploads\/2025\/11\/251103-CPM-Trends-26-Infographic.png\" alt=\"\" class=\"wp-image-138724\" srcset=\"https:\/\/barc.com\/wp-content\/uploads\/2025\/11\/251103-CPM-Trends-26-Infographic.png 734w, https:\/\/barc.com\/wp-content\/uploads\/2025\/11\/251103-CPM-Trends-26-Infographic-40x300.png 40w, https:\/\/barc.com\/wp-content\/uploads\/2025\/11\/251103-CPM-Trends-26-Infographic-136x1024.png 136w, https:\/\/barc.com\/wp-content\/uploads\/2025\/11\/251103-CPM-Trends-26-Infographic-204x1536.png 204w, https:\/\/barc.com\/wp-content\/uploads\/2025\/11\/251103-CPM-Trends-26-Infographic-272x2048.png 272w, https:\/\/barc.com\/wp-content\/uploads\/2025\/11\/251103-CPM-Trends-26-Infographic-600x4516.png 600w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>989 Teilnehmer, 15 Trends: Die zweite Ausgabe des j\u00e4hrlichen CPM Trend Monitor zeigt, warum Datenmanagement und Self-Service wichtiger sind als KI.<\/p>\n","protected":false},"author":109,"featured_media":131477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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