{"id":79990,"date":"2023-01-20T09:00:00","date_gmt":"2023-01-20T09:00:00","guid":{"rendered":"https:\/\/barc.com\/de\/?p=79990"},"modified":"2023-11-16T11:05:30","modified_gmt":"2023-11-16T11:05:30","slug":"how-to-succeed-with-data-and-analytics","status":"publish","type":"post","link":"https:\/\/barc.com\/de\/how-to-succeed-with-data-and-analytics\/","title":{"rendered":"How to succeed with data & analytics"},"content":{"rendered":"\n

It\u2019s often large companies that talk about their successes with data and AI. But what about the smaller companies? Exactly about the question: \u201cHow to succeed with data & analytics, especially in small and medium sized enterprises\u201d Dr. Carsten Bange and Divya Bokaria, Head of Data and Analytics at Zattoo<\/strong>, address this question in an interview on the Data Culture Podcast. Divya is also part of the DATA festival committee and has over 12 years of experience in the data field. Therefore, she believes: \u201cWe need engagement and involvement from the people across the company.\u201d<\/p>\n\n\n\n

During the interview, it becomes clear that the main issue is how to deal with the existing data. \u201cData does not exist for itself, but instead for the company and the product you are working with.\u201d<\/p>\n\n\n\n

\u201cUnderstanding the problems of the business is understanding the problems of the stakeholders.\u201d<\/h4>\n\n\n\n

To use data properly, Divya believes it\u2019s important to know the business\/organization well and talk to the stakeholders. For Divya, several stakeholders play an important role in this such as the commercial team, marketing, sales team, and product team.
When it comes to small and medium-sized companies, one thing is clear to Divya: \u201cThe use case that I would go for would be where you have the highest business impact with the least amount of ressources. Operations are harder because you have to convince a lot more people. You would start with stakeholders that have used data before. Because they are more open to it.\u201d In short: \u201cUse what you have.\u201d<\/p>\n\n\n\n

\u201cDon\u2019t just educate people on only this one use case. But actually inspire them on what else can be done with it.\u201d<\/h4>\n\n\n\n

This approach is particularly important in small or medium-sized enterprises: \u201cIt\u2019s important building this momentum, make sure to have a snowball effect in some senses.\u201d This is one of the answers when it comes to the question in the beginning \u201cHow to succeed with data & analytics in small and medium-sized enterprises.\u201d

Furthermore, you will also learn from this interview: how many people currently work in these positions at Zattoo, the roles involved in building that momentum, and how Divya defines a \u2018data product\u2019.<\/p>\n\n\n\n

Watch the excerpt from the Data Culture Podcast Interview with Divya Bokaria:<\/h3>\n\n\n\n
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