Free Research Note

A Data Marketplace Is What Your Agents Need

This BARC spotlight explains the concept of a data marketplace and why it is the missing piece for making your data estate AI-ready.

This research note explores the following questions:

  • Why do AI agents face the same four data barriers as human analysts and where are the differences?
  • What makes a data product ready for both human and agent consumption?
  • How do data contracts enable automated access governance and purpose tracking?
  • What role does a data marketplace play in making data discoverable, trustworthy, and accessible at scale?
  • How can organizations start?

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Further information

We argue that humans and agents alike need to be able to discover, access, and trust data under the same conditions: clear ownership, rich context, and governed access workflows. Without this foundation, AI agents inherit the exact trust deficit that has slowed human analysts for years. Covered in depth: data products, data contracts, purpose-based access control, and the organizational transformation required to make it work.

Author(s)

Florian Bigelmaier
Analyst Data & Analytics
Florian Bigelmaier is an analyst with a focus on data management and data intelligence.

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