January 28, 10:05 – 10:30am
Data Culture Battleplan at Merck: Uniting for a Data-Driven Future
In this presentation, we will introduce Merck’s Data Culture Battleplan, tailored for various target groups: Senior Managers, Managers, Experts, All Employees, and Physical Operations. We will discuss three key tactics:
- Communications: Strategic communication to enhance data awareness and transparency.
- Learning Experiences: Interactive learning formats to strengthen data literacy at all levels.
- Community: Building a data-driven community that fosters exchange and collaboration.
Together, we will shape a robust data culture!
Stefanie Babka, Global Head of Data Culture and her Data Culture Warriors | Merck
Stefanie Babka studied business administration with focus on marketing. She has over 15 years experience in various digital fields within several large corporations (Daimler, GM, Nestlé, Merck). After working in digital marketing and social media she turned to broader digital transformation topics like implementing a digital workplace or an enterprise data strategy. She is currently Global Head of Data Culture at Merck KGaA in Darmstadt.
January 28, 10:30 – 10:55am
The State of Data Culture: From Awareness to Impact
Carsten will highlight common challenges, including the connection between data culture and company culture, and the importance of measuring the progress and benefits of data-driven initiatives.
Dr. Carsten Bange, CEO & Founder | BARC
Dr. Carsten Bange is the founder and managing director of BARC. He is one of the leading experts in the successful implementation of information technology for business intelligence & data management within the framework of the transformation to data-driven companies. As a neutral market observer he has been the coach & strategy consultant for companies of the most varied industries, frequent speaker at conferences, seminars and the author of numerous industry publications and market studies.
January 28, 11:15 – 11:40am
Data Literacy: Cultivating a Digital Business Culture
In an era where data is the new currency, understanding and nurturing a robust data culture is paramount for any modern organization to thrive.
This talk delves into the symbiotic relationship between data culture and digital business models, highlighting how the former can be the key enabler for the latter.
We’ll explore the concept of data maturity, offering insights into how businesses can measure their data capabilities and maturity levels. Through this, you’ll learn how data literacy and a strong research foundation play critical roles in advancing your organization’s data maturity.
Nadja Schäfer, Global Lead Data Culture & Research | Roche Diagnostics Information Solutions
Leading, implementing and advising on complex strategic programs with a focus on digital and data-driven transformation. Significant experience in leading people (multinational) of large-scale projects including the appropriate engagement and candid interaction with relevant stakeholders. Passionate about ecosystem thinking, driving real impact and change with focus on staying cutting edge.
January 28, 11:40am – 12:05pm
Inner Development Goals (IDG) Framework
Bianca Scheffler, Director AI Technology & Solutions | KPMG
January 28, 12:05 – 12:30pm
Roundtable Pitches
Get an overview of all Roundtable Topics and get to know the moderators.
Sarah Lewandowski, Global Technology & Innovation Lead | Bayer Aktiengesellschaft
As Global Head of Innovation & Technology at Bayer, I identify and asses emerging technologies to future proof our business. In addition I ensure the strategic fit and value creation for Bayer and create transparency on status and potential of technologies.
Stefanie Babka, Global Head of Data Culture and her Data Culture Warriors | Merck
Stefanie Babka studied business administration with focus on marketing. She has over 15 years experience in various digital fields within several large corporations (Daimler, GM, Nestlé, Merck). After working in digital marketing and social media she turned to broader digital transformation topics like implementing a digital workplace or an enterprise data strategy. She is currently Global Head of Data Culture at Merck KGaA in Darmstadt.
January 28, 1:30 – 3:30pm
Roundtables
The Roundtable Sessions are designed to encourage conversation and innovation in data-driven practices. These sessions provide a dynamic environment where attendees can choose from up to 6 engaging topics, each exploring a unique aspect of data culture. Each session provides an open forum for sharing knowledge, challenges and best practices to help shape your organisation’s data culture.
Data Leadership Excellence: Engaging and Empowering Middle Management
Key Success Factors for Effective Data Literacy Programs
Measuring the Impact and Success of Data Culture Initiatives
Driving Transformation: Building Skills Aligned with Inner Development Goals
Scaling Data Culture Across the Organization
AI Culture: Democratizing AI to Transform Organizations into AI-Driven Enterprises
Moderators
Sarah Lewandowski
Carsten Bange
Steffi Babka
January 28, 1:30 – 3:30pm
Workshops
The Workshop Sessions provide a comprehensive framework for building a sustainable data-driven culture within organizations, both theoretically and through the use of tools and consultancy. These interactive sessions will guide participants through the creation of a theoretical action plan, covering core principles such as fostering data literacy, aligning data with organizational values and overcoming cultural barriers. Participants will leave with actionable steps to drive data engagement and alignment at every level.
January 28, 4:00 – 5:00pm
Results Discussion
Get an overview of all the results of the roundtable discussions. Find out what perspectives were developed in the other groups and take away the learning from each topic.
Any questions? Get in contact.
