BARC Data Culture Summit

Program Details 2026

April 23, 11:15 am

Our journey to a new approach of supply chain decision making

The implementation of a Digital Supply Chain Twin for simulation and optimization.

Boehringer Ingelheim Logo

In today’s increasingly complex and fast-paced business environment, supply chain decision-making must adapt to meet the demands of agility, resilience, and efficiency. At Boehringer Ingelheim, we are working to enhance our Human Pharma Supply Chain Operations by implementing a Digital Supply Chain Twin—a virtual representation of our supply chain ecosystem designed to support simulation, optimization, and data-driven decision-making.

This presentation will provide attendees with an overview of our progress, including the challenges we have encountered, the opportunities we have identified, and our strategic approach to scaling the digital twin. By sharing our pilot experience and roadmap, we hope to contribute to the broader conversation around the potential of digital twins in supply chain decision-making. In the presentation, we will:

  • Demonstrate how integrating data from multiple sources across the supply chain enables the digital supply chain twin to create a unified view of operations, supporting actionable insights and allowing for the testing of decision-making strategies in a virtual environment.
  • Discuss the business potential and key benefits of the digital twin, such as improved visibility, enhanced scenario planning, and greater agility in responding to market dynamics.
  • Outline the steps taken to design the pilot, emphasizing the integration of established operations research techniques with emerging AI technologies to support smarter and more autonomous decision-making.
  • Share implementation insights and lessons learned from real-world deployments, focusing on critical areas such as stakeholder engagement, addressing data integration challenges, and aligning the digital twin’s capabilities with business needs.
Christian Petri, HP PS & GQ Supply Chain Management | Boehringer Ingelheim

Dr. Petri is acting as Head of Supply Chain Analytics at Boehringer Ingelheim, a leading pharmaceutical company based in Germany. With over 18 years of experience in supply chain management, operations, and digital transformation, he focuses on developing data-driven solutions to improve efficiency and resilience. Dr. Petri has been instrumental in initiatives such as the creation of a Digital Supply Chain Twin, which enables optimized end-to-end supply chain scenarios through advanced analytics and simulation.

Committed to fostering innovation and a data-driven culture, Dr. Petri approaches supply chain management with a focus on practical solutions and continuous improvement. At the BARC Data Culture Summit, he will share insights and best practices on the role of digital twins in transforming supply chain management.

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April 23, 2:30 pm

Powertalks

Join up to ten different discussion groups, workshops or presentations to network with your peers. Every Powertalk Session takes 45 Minutes plus plenty of time to continue exchanging ideas during the coffee breaks.

The True Impact of AI: Assessing AI maturity, adoption, and generated value

AI is everywhere, with teams across the organization driving pilots and integrating AI into workflows. The assumption is that we are generating value, saving costs, and increasing efficiency and revenue. But how can we measure the actual value created by AI? In this insightful Powertalk, I will share our approach to assess AI maturity at BSH Home Appliances Group, including our “AI Readiness Test.” We will discuss and exchange metrics and KPIs for measuring AI adoption and AI value in organizations. Join us to explore how to measure the true impact of AI!

Moderator: Charlotte Witte, Cluster Alliance Manager of Data & Artificial Intelligence | BSH Home Appliances Group

Moderator: Noemi Moreno Fabelo, Head of Data Strategy & Architecture | Cambridge University Press & Assessment

Moderator: Viola Meisterling, Digital Officer | HPSG Boehringer Ingelheim Pharma GmbH & Co. KG

Moderator: Stefanie Babka, Global Head of Data Culture | Merck

Moderator: Anna Szelag, Data Strategy & Culture Lead | NHS Property Services Ltd.

Get an overview of all Roundtable and Workshop Topics and get to know the other moderators.

Powertalk 1: The True Impact of AI: Assessing AI maturity, adoption, and generated value

Charlotte Witte

Cluster Alliance Manager of Data & AI | BSH Home Appliances Group

Charlotte Sophie Witte is the Data & AI Culture Lead at BSH Home Appliances Group, where her mission is to enable teams across the company to generate business value through data, analytics, and AI. As a digital tech woman, Charlotte is passionate about driving impactful business transformation initiatives and inspiring others to embrace the potential of data and AI.

Powertalk 2: Noemi Moreno Fabelo

Head of Data Strategy & Architecture | Cambridge University Press & Assessment

Powertalk 3: Viola Meisterling

Digital Officer | HPSG Boehringer Ingelheim Pharma GmbH & Co. KG

Powertalk 4: Stefanie Babka

Global Head of Data Culture | Merck
Specializations: Ealry Talend, Upskilling for Management & Domains

Powertalk 5: Anna Szelag

Data Strategy & Culture Lead | NHS Property Services Ltd.

Any questions? Get in contact.

Contact

Any questions about the event? Event Manager Christina Schuhmann is here to help.

Phone

+49 931 880 65 10

BARC Data Culture Summit – Program Details
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