BARC Webinar

Women Driving Better Decisions: A Look Inside Modern CPM

April 1, 2026 4:00 pm

-

5:30 pm

CEST

| 10 am EST

Learn how women leaders are reshaping finance technology and the future of corporate performance management!

Register for the webinar and

  • The emerging capabilities and technology trends, such as AI-powered forecasting, automation, and insight generation — reshaping modern CPM
  • Real examples of executives influencing product vision and guiding finance transformation
  • Leadership approaches that foster adaptability, collaboration, and data-driven decision-making
  • How diverse perspectives accelerate the evolution of the Office of the CFO
  • Practical insights attendees can apply to strengthen their own CPM and FP&A initiatives

Join over 10,000 annual webinar and event attendees. Benefit from our knowledge. Register now.

Sponsors

Further information

Corporate performance management is undergoing a major transformation, and women are at the forefront of its reinvention. This fireside chat brings together senior leaders driving new approaches in planning, analytics, consolidation, and performance strategy. Explore how these executives champion change, shape product vision, and influence the next generation of finance technology. Their stories highlight not only advancements in CPM, but also how inspiration and leadership fuel the evolution of the broader Office of the CFO.

Hosted by

Kelley Lynn Kassa
Senior Analyst Data & Analytics

Kelley Lynn Kassa is a seasoned marketing executive specializing in Corporate Performance Management, with more than 20 years of experience in marketing and communications in software and advisory services. She has held key roles at Applix, IBM, Varicent, and Datawatch, and BPM Partners, and for the past 13 years has provided marketing thought leadership content and programs for Revelwood—an implementation partner for IBM Planning Analytics, Workday Adaptive Planning, BlackLine, and Incorta.

An accomplished writer, Kelley has contributed to MIT Sloan Executive Education’s Innovation at Work blog, Foodies of New England magazine, and a wide range of clients over the years. She is recognized for her ability to translate technical detail into big-picture stories and turn complex data into clear, actionable insights.

Beyond her professional work, Kelley has held volunteer leadership roles with several community organizations, including the Irish Immigration Center and the Charitable Irish Society. She is also an active rower, coxswain, and coach at Community Rowing, Inc.

FAQ

Please enter your details in the form above and click on “Submit”. After a few minutes, you will receive a registration confirmation email.

Absolutely! We want to provide you with free knowledge that can benefit you in your work. Keep us in mind when you need assistance with your next project!

We ask you to provide some information in exchange for our free content so we can send you information from time to time that may be of interest to you.

Since we operate in the B2B space, we only accept registrations from business addresses. If for some reason you would like to register with your private email address, please contact us directly at [email protected].

Here is some guidance:

  • If your company does not offer software consulting or solutions, and the use of one or more software solutions (e.g., BI or ECM solutions) is either part of your everyday work or in the pipeline, then please select the option "work for a software user company" regardless of your industry sector or company size.
  • Do you work for a company that offers software solutions (e.g., BI or ECM solutions)? Then please select "work for a software provider".
  • If your company offers IT/software consulting or services, then "work for an IT service provider/consulting firm" is the right choice.
  • Do you work or study in an educational institution such as a university or a research institute? Then choose "work/study in an educational institution".
  • Do you work as an IT journalist and write technical articles, features, blogs etc. for media companies? Then please click on "work as a journalist".
  • Does your company invest in companies in the B2B software sector? Then please select "work for an investment company."
  • If you do not feel you belong to any of the above categories, please select "None of the above/Other".

If you are unable to submit the form, please copy the URL of this page and open it in another browser. Google Chrome usually works fine. If that doesn’t work, please try Firefox, Microsoft Edge or Safari.

If you have not received a confirmation email after a few minutes, please do the following:

  1. Check your spam folder. Did the email land there? If not...
  2. 2. Have you unsubscribed from all BARC mailings in the past? Check this by entering your email address in the form. If the text " You are currently unsubscribed from receiving emails" appears below your email address, click on it. We will then send you an automated email. Click on the link in the email to enter your "Subscription Center". To ensure you receive an email with the link to free content, please select "BARC products and services". Now fill out the form again. If you still do not receive an email, please continue with step 3.
  3. Are BARC’s email sending domains blocked in your company? This could be the case if your colleagues do not receive BARC mailings either. Please ask your IT/email team to add BARC's email sending domain to their allowlist. This will enable you to receive emails from BARC. That wasn't the problem either? Then off to step 4.
  4. It seems that we made a mistake. We apologize for that. Please contact [email protected] and describe your problem in detail, if possible with screenshots. We will find a solution as soon as possible. Promise!

Your free webinar is made possible by our sponsors. They enable us to provide much of our content free of charge. By registering for the webinar, you agree that your details may be shared with, stored by and used for marketing purposes by the participating co-organisers / partners / exhibitors / sponsors (third parties) of the webinar in the business software and IT services sectors.

Can bold leadership and modern technology redefine what’s possible in corporate performance management?

Our newsletter is your source for the latest developments in data, analytics, and AI!