Timm Grosser
Senior Analyst Data & Analytics
Timm Grosser is a Senior Analyst Data & Analytics with a focus on data management.
Free study
This BARC study is based on 329 international respondents. It shows why the cloud is the default environment for AI today, why it is not the right place for every workload, and how data and AI leaders can place workloads deliberately across cloud, on-premises, and edge environments.
“BARC surveys give me a practical overview of what’s out there in the market and what you don’t normally hear about data, BI and analytics in your day-to-day life”.
Pietro Grammatico, Director Service Management BI, Vorwerk
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The study is based on a quantitative online survey conducted in June and July 2026. It draws on 329 qualified responses from international decision-makers and subject matter experts across all relevant industries and company sizes.
The report shows the current state of AI deployment models and analyzes the drivers, realized benefits, and challenges of deployments outside the cloud. It examines both dimensions of cost (consumption and control economics), the roles of edge AI and hybrid architectures. Four practical recommendations help organizations classify their workloads, add a control layer to cloud-first AI, build non-cloud capabilities where the case is clear, and run hybrid AI architecture as an operating model.
For 76% of organizations, the importance of deploying AI workloads outside the cloud has grown over the last 12 months. This study gives you the basis to place workloads deliberately, before data sensitivity, regulation, or provider dependency makes the decision for you.
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