Join us on the 21st of October to gain insights from top data & AI experts – for free!
October 21, 2025 | Virtual Conference
DATA festival online
North America
Join us for an unmissable event focused on the cutting-edge use of data and AI in North America
Beyond the Hype: Practical Perspectives on AI application at the virtual DATA festival
Gear up for one of the most enlightening events of the year – DATA festival. This virtual event version is designed for professionals seeking to understand and apply Data & Artificial Intelligence beyond buzzwords and hyped expectations. All Data & AI Enthusiasts across different time zones will be able to join free of charge at this virtual event.
Meet the BARC Data & AI Experts
Shawn Rogers, CEO | BARC US
Shawn has over 28 years of international experience as an industry analyst, thought leader, speaker, author, and instructor on data, business intelligence (BI), analytics, artificial intelligence (AI), machine learning (ML), and cloud technologies. His former analyst roles and executive strategy positions with enterprise software firms give him a unique industry.
Kevin Petrie, Vice President of Research | BARC US
Kevin leads the data management practice and writes about topics such as AI, data integration and data governance. For 30 years Kevin has deciphered what technology means to practitioners, as an industry analyst, instructor, marketer, services leader, and tech journalist.
We cover DATA DISCIPLINES such as:
GenAI & Machine Learning
Discover the latest developments in machine learning and MLOps - and explore the possibilities of training your own GenAI.
DATA ENGINEERING & ARCHITECTURE
Explore the paradigm shift towards data products and dive into the crucial underpinnings for data-driven AI.
Data Strategy & Data Culture
Align data strategies with business goals to build a data-driven foundation, foster a data-first culture, and drive innovation for strategic and empowered teams.
Agentic AI
Step into a new era of agentic AI, where data-driven insights fuel autonomous, adaptive action—reshaping the future of your organization.
Stay up to date!
Exclusive Insights!
Get your Free Ticket for the DATA festival online and Watch Doug Laney's Top Presentation on How Agentic AI Paves the Way for Autonomous Organizations.
Is your organization prepared for the next frontier of business, or will it be left behind? We are on the precipice of true organizational “self-driving” capabilities, a shift that will redefine markets and create new leaders.
In this must-see presentation, Doug Laney provides the essential roadmap for this transformation. He unveils the seven levels of agentic AI, offering a clear framework for executives and tech providers to navigate the path from simple automation to full business autonomy.
Register now for the DATA festival online to unlock these exciting insights!
Key Overarching Themes
DATA COMMUNITY
Get practical insights on building a successful data strategy and a thriving data culture that fuels innovation and growth.
AI USE CASES
Strategies and success stories for implementing AI across industries and businesses.
TECHNICAL INSIGHTS
Deep dives into advanced technologies shaping the future of data and AI.
WHAT OUR PARTICIPANTS SAY
As a first-time participant in the DATA Festival, I was positively surprised by the number of meaningful interactions. I can’t decide on what I enjoyed more: questions from the audience after every session, discussions with speakers after a talk or those deeper insights shared over lunch
Ivica Kolenkaš
Data Platform Lead, bestseller.com
The DATA Festival was very interesting and offered relevant presentations for every taste (technical experts, business users, C-level). I particularly enjoyed the technical presentations, which explained in detail how specific AI models were successfully implemented. The sessions provided in-depth insights into data architectures, data organization, and technologies currently in use.
Laura Boss
Business Intelligence Architect, Thales Deutschland
The data festival was great, very nice atmosphere, very interesting presentations. I really appreciated the event.
Sahar Changuel
Data Manager, Société Générale
I enjoyed participating in the DATA festival and learning from the various peers in the industry. Great organisation. Looking forward to more events.
Fahd Lemhaider
Analytics Manager, MILES Mobility
It was an exceptionally awesome experience for me to be part of the DATA festival last month. I had a wonderful time catching up on and learning new techs currently on the market in the field of data. Moreover, it was very interesting to listen to speakers from various companies with their user cases on how they are coming up with Business Solutions through exploiting of these technologies.
Overall, it was simply awesome to be there, and I would certainly not want to miss such events in future. I have already registered for the one in October (the online one – really looking forward to it).
Brian Kamanga
Business Intelligence/SQL Developer, Daimler Truck AG
DATA festival #online was great – the topics were very interesting, the speakers were well mixed, and the platform itself was also very intuitive.
Tiankai Feng
Head of Product Data Governance, adidas
It was my first time attending the DATA festival. For me it was a great opportunity to get to know people in the data area and exchange interesting thoughts about data in various fields. My takeaways are the connections I made that day and the valuable insights of the attending suppliers and speakers.
Marvin Adams
Executive Director Application Development & Data Management, NürnbergMesse GmbH
BARC initiates inspiring impulses on a wide range of topics across industries through conferences such as the DATA festival.
Barbara Engerer
Global Digital Services, Head of Data and Analytics GDS-DA, BSH Hausgeräte GmbH
This was my first time at the DATA Festival. As a marketing manager, I had some reservations, but the mixture of overview talks, exciting panels, deep dives and a really extraordinarily friendly audience absolutely convinced me. The keynote was inspiring and the deep dive on the topic of rain forecasting was simply unbeatable. Great. Gladly again immediately!
Sebastian Zahn
Marketing Manager, Penguin Random House Verlagsgruppe
This year’s DATA Festival’s theme was particularly relevant. How to make data analytics and AI truly impactful is one of the things that keeps me up. I enjoyed the panel discussion as we uncovered many similarities as well as differences in the way we approached this topic. It was great as we bounced off each other’s ideas.
Sebastian Hentzschel
CIO, BMG
Any questions? Contact us!
