DATA festival Munich 2027
Discuss how data and AI teams are putting AI into production, establishing effective governance and turning data into operational decisions.
Date: March 17 – 18, 2027
Muffatwerk, Munich
Early-bird ticket: €790 plus VAT
What is DATA festival Munich?
Where data strategy becomes production reality
DATA festival Munich isn’t for everyone – it’s for those ready to build. As a cornerstone of the Data & AI community, this event brings together professionals who are done talking and are driving real impact. While others explore what’s possible, we focus on what’s working. If you’re serious about Data & AI, we’ll see you in Munich on March 17-18, 2027.
Stay up to date!
Why 350+ practitioners choose DATA festival Munich
Network with Peers
Connect with professionals from diverse industries to exchange ideas and build valuable relationships.
Learn from Real Use Cases
Gain practical insights through detailed presentations of real-world Data and AI applications.
Deep Technical Insights
Dive into the technical aspects of cutting-edge AI and data-driven solutions shared by leading experts.
Stay Updated on Trends
Get an overview of the latest trends and advancements in AI, data science, and software adoption.
Explore Software Innovations
Discover emerging tools and technologies that can enhance AI integration in your organization.
Hands-On Inspiration
Return with actionable ideas and strategies to implement in your own projects.
What will DATA festival Munich 2027 cover?
The program focuses on the technical, organizational and strategic questions data and AI teams are working through now.
- Agentic AI & GenAI in Production
From pilots to production systems: how teams deploy agents and GenAI that deliver measurable results, with the evaluation, guardrails and cost control to keep them there.
- AI Governance
EU AI Act, responsible AI and data ownership: how practitioners build governance into their platforms and processes instead of bolting it on afterwards.
- Data & AI Strategy, Culture & Organization
Operating models, data literacy and adoption: how data leaders align strategy with business goals and build organizations where data and AI actually stick.
- Data Products, Data Engineering & AI-Ready Data
Data products, lakehouse platforms, streaming and observability: the foundations that decide whether your AI ambitions survive contact with production data.
- Data Sovereignty
How organizations make practical choices about cloud, data residency, security, open source and vendor independence.
- Data Science, Machine Learning & Analytics
From models to decisions: how teams bring analytics and machine learning into production, measure their impact and turn insights into operational outcomes.
Go deeper on the topics that matter to you.
What is included in your ticket?
Access to 3 stages
Use cases, keynotes, panels, tech deep dives, start-up solutions, and the BARC Start-up Award Data & AI 2026.
Participation in roundtables
Hands-on peer discussions on Data & AI projects, success factors, challenges, and lessons learned.
All-inclusive catering
Breakfast, snacks, lunch, drinks, dinner on day one, and beverages at the evening event.
Event content documentation
Approved presentations and selected video recordings for follow-up and team discussions.
Networking via event app
Exclusive app access to connect with participants and arrange meetings.
BARC expert consultation
Exchange with a BARC expert about your project, relevant sessions, and useful next steps.
Meet the committee behind DATA festival Munich 2027
Barbara Engerer
Head of Data & AI |
BSH Home Appliances
Julia Sterling
Head of AI Strategy & Governance | Commerzbank
Claudia Pohlink
Director Data & AI | FIEGE Logistik
Xavier Lagardere
VP, Enterprise Data & Analytics | Qatar Airways
Dr. Lydia Nemec
Senior Principal Engineer AI | Infineon Technologies
Dr. Christian Essling
Global Head of Data, Analytics & IoT | E.ON
Dr. Jiayi Yang
Head of Data Platforms & Analytics | Sartorius
Jan Zawadzki
Co-Managing Director & Chief Technology Officer | Certif.AI
Walid Mehanna
Group Data Officer | Merck Group
Dr. Holger Kömm
Expert Associate Partner | Bain & Company
Marcel Kling
Senior Director & Head of Digital Sales | Lufthansa Cargo
Dr. Alexander Borek
Founder & CEO | datamasterclass.com
Dr. Carsten Bange
Founder & CEO
What your peers say about the DATA festival
Trending topics at DATA festival Munich
We answer your most important questions
What is the DATA festival?
Who should attend the DATA festival?
- Chief Data Officer (CDO)
- Chief Information Officer (CIO)
- Chief Technology Officer (CTO)
- Head of Data & Analytics
- Head of AI
- Director AI & Data
- IT Director
- Data Engineer
- Data Architect
- Cloud Architect
- Solution Architect
- Enterprise Architect
- IT Architect
- Data Platform Leads
3. Data Science & AI/ML
- Data Scientist
- ML Engineer
- AI & Machine Learning Specialists
- Data & AI Experts
4. Analytics & Business Intelligence
- Business Analyst
- Data Analyst
- BI Specialist
- Analytics Manager/Director
- BI Professionals
- Team Leader BI
5. Strategy & Governance
- Data Strategist
- Data Governance Manager
- Innovation Manager
- Product Owner (Data Products)
When and where does the DATA festival Munich 2027 take place?
- Event Dates: March 17–18, 2027
- Location: Muffatwerk München, Munich, Germany
- Format: Two-day in-person event
What is included in the DATA festival ticket price?
Access to 3 Stages:
- data.stage: Real use cases from other users, panel discussions, keynotes from visionaries, thought leaders, and BARC experts
- festival.stage: Real use cases from other users from projects of exhibiting solution providers and consultants
- tech.stage: Tech deep dives from other users, innovative start-up solutions (including award ceremony of BARC Start-up Award Data \& AI 2027)
Participation in Roundtables: Hands-on discussion groups on various topics around deployment, success, experiences, plans, and failures of Data \& AI projects with your peer group
All-Inclusive Catering:
- Breakfast, snacks, and lunch as well as cold and hot beverages
- Dinner on the first event day
- Wine, beer, sparkling wine, aperitivo, cocktails, and soft drinks at the evening event of the first day
Documentation of Event Content: All approved presentations from the stages for follow-up and team discussions
BARC Expert Consultation:
- To start the event, you get the opportunity to exchange ideas in advance or at the event with a BARC expert about your project or requirements
- The BARC analyst gives you valuable tips on next steps, potentially helpful content, and important people and presentations you shouldn’t miss at the event
What makes the DATA festival special?
The DATA festival stands out through:
- Long-standing event expertise: The DATA festival has been a fixture in Munich’s event calendar since 2017, both as an on-site and virtual format
- 25+ years of expertise: The hosts BARC and Alexander Thamm GmbH have more than 25 years of professional event expertise in Data and Analytics
- Market-driven content: Presented content is driven by users and experts from the market. Some agenda items are filled at short notice to address current topics, developments, and trends
- Targeted event, not mass event: The DATA festival is not a mass event but a targeted meeting point for like-minded Data, Analytics, and AI professionals
- Real use cases: The DATA festival is characterized by experience exchange and real use cases in the Data, Analytics, and AI environment
- Technology on point: Maximum 20 exhibiting software providers showcase customer use cases
- Perfect format: Not an overcrowded exhibition hall, but 3 stages, various roundtable groups, panel discussions, and networking opportunities
What is the event language?
- Exchange knowledge without language barriers
- Build cross-border professional networks
- Learn from diverse international use cases and perspectives
- Collaborate on multinational Data & AI initiatives
Is the DATA festival a year-round community platform?
Continuous Community Engagement:
- Alumni Network: Access to the DATA festival community of past and future participants
- Online Platform: Year-round digital space for ongoing discussions and knowledge sharing
- Content Sharing: Ongoing access to presentations, videos, and insights from current and past festivals
Year-Round Benefits:
- Stay connected with peers you meet at the festival
- Continue discussions started at roundtables
- Access to expert content and thought leadership throughout the year
- Early access to information about upcoming DATA festival events
- Opportunity to shape future event topics and discussion themes
Building Long-Term Relationships:
The DATA festival community enables participants to:
- Build lasting professional relationships beyond the two-day event
- Collaborate on projects and initiatives with peers
- Stay updated on industry trends and developments
- Contribute to the European Data & AI community continuously
Is there consulting available at DATA festival Munich?
Any more questions? Contact us!
