Join us on December 3 to gain insights from top data & AI experts – for free!
December 3, 2025 | Virtual Conference
DATA festival online
North America
Join us for an unmissable event focused on the cutting-edge use of data and AI in North America
Beyond the Hype: Practical Perspectives on Data & AI application at the virtual DATA festival
Gear up for one of the most enlightening events of the year – DATA festival. This virtual event version is designed for professionals seeking to understand and apply Data & Artificial Intelligence beyond buzzwords and hyped expectations.
Get ready for the ultimate learning experience! We are thrilled to announce that we now have insights from North America as well! You’ll be amazed at the wealth of real-world knowledge from companies in the USA and Canada. And that’s not all: you’ll also gain unparalleled insights into profitable strategies from the experts at BARC. Get ready for an unforgettable journey of discovery and growth!
All Data & AI Enthusiasts will be able to join free of charge at this virtual event.
Highlight: Gain from Insights of the BARC Data & AI Experts - virtually on stage:
Shawn Rogers – Data & AI Industry Leader | CEO, BARC US
Shawn Rogers is a seasoned technology executive, industry analyst, author, and internationally recognized thought leader specializing in data, analytics, and artificial intelligence (AI). As the CEO of BARC US he leads strategic initiatives focused on advancing data-driven decision-making across the North American market.
In his role as CEO of BARC US, he would like to bring the successful DATA festival event series to the North American market. This will enable attendees to benefit from expertise in best practices and theoretical know-how in the North American market, combined with a European touch to provide insights from across the pond.
Kevin Petrie – Data & AI Strategist | VP of Research, BARC US
Kevin Petrie is an accomplished industry analyst, author, educator, and executive with nearly three decades of experience in data management, analytics, and artificial intelligence (AI). As Vice President of Research at BARC US, he leads the firm’s North American research initiatives, with a strong focus on enabling enterprises to adopt trustworthy, scalable, and business-aligned AI strategies.
A leading voice in the North American data and AI community, Kevin’s recent work includes research into vital topics such as AI observability, data engineering for generative AI, and master data strategies. These are all essential for organizations seeking to operationalize AI responsibly. His studies show that North American enterprises are leading the way in implementing formal AI observability frameworks and data readiness programs, and he continues to advise top firms on how to stay ahead in this rapidly evolving space.
Kevin Petrie is a rare gem! He has an incredible ability to connect technical depth with strategic clarity. He plays a critical role in shaping how modern businesses in North America and beyond harness the power of data and AI for sustained innovation.
More Highlights to come:
At the upcoming virtual event, users are invited to join a lively exchange where they will share their inspiring cases in data and AI, spotlighting both their triumphs and the challenges they’ve faced on their inspiring journeys.
We cover DATA DISCIPLINES such as:
GenAI & Machine Learning
Discover the latest developments in machine learning and MLOps - and explore the possibilities of training your own GenAI.
DATA ENGINEERING & ARCHITECTURE
Explore the paradigm shift towards data products and dive into the crucial underpinnings for data-driven AI.
Data Strategy & Data Culture
Align data strategies with business goals to build a data-driven foundation, foster a data-first culture, and drive innovation for strategic and empowered teams.
Agentic AI
Step into a new era of agentic AI, where data-driven insights fuel autonomous, adaptive action — reshaping the future of your organization.
Stay up to date!
Exclusive Insights!
Get your Free Ticket for the DATA festival online and Watch Doug Laney's Top Presentation on How Agentic AI Paves the Way for Autonomous Organizations.
Is your organization prepared for the next frontier of business, or will it be left behind? We are on the precipice of true organizational “self-driving” capabilities, a shift that will redefine markets and create new leaders.
In this must-see presentation, Doug Laney provides the essential roadmap for this transformation. He unveils the seven levels of agentic AI, offering a clear framework for executives and tech providers to navigate the path from simple automation to full business autonomy.
About this Presentation
The autonomous organisation represents the next frontier in business transformation, moving beyond advanced analytics, piecemeal AI, and single-function automation. We are on the precipice of true organizational “self-driving” capabilities which will redefine business models and economies. While many enterprises still struggle with basic AI implementations, leading organisations are poised to introduce intelligent systems that can sense, decide, perform, interact, and adapt across entire business functions at digital speed.
Drawing parallels with the evolution of autonomous driving, Douglas will define the seven levels of agentic AI – from early-stage chatbots to full business self-awareness and execution – and share new technology providers and business executives can prepare for this imminent inevitability.
Register now for the DATA festival online to unlock these exciting insights!
Key Overarching Themes
DATA COMMUNITY
Get practical insights on building a successful data strategy and a thriving data culture that fuels innovation and growth.
AI USE CASES
Strategies and success stories for implementing AI across industries and businesses.
TECHNICAL INSIGHTS
Deep dives into advanced technologies shaping the future of data and AI.
WHAT OUR PARTICIPANTS SAY
As a first-time participant in the DATA Festival, I was positively surprised by the number of meaningful interactions. I can’t decide on what I enjoyed more: questions from the audience after every session, discussions with speakers after a talk or those deeper insights shared over lunch
Ivica Kolenkaš
Data Platform Lead, bestseller.com
The DATA Festival was very interesting and offered relevant presentations for every taste (technical experts, business users, C-level). I particularly enjoyed the technical presentations, which explained in detail how specific AI models were successfully implemented. The sessions provided in-depth insights into data architectures, data organization, and technologies currently in use.
Laura Boss
Business Intelligence Architect, Thales Deutschland
The data festival was great, very nice atmosphere, very interesting presentations. I really appreciated the event.
Sahar Changuel
Data Manager, Société Générale
I enjoyed participating in the DATA festival and learning from the various peers in the industry. Great organisation. Looking forward to more events.
Fahd Lemhaider
Analytics Manager, MILES Mobility
It was an exceptionally awesome experience for me to be part of the DATA festival last month. I had a wonderful time catching up on and learning new techs currently on the market in the field of data. Moreover, it was very interesting to listen to speakers from various companies with their user cases on how they are coming up with Business Solutions through exploiting of these technologies.
Overall, it was simply awesome to be there, and I would certainly not want to miss such events in future. I have already registered for the one in October (the online one – really looking forward to it).
Brian Kamanga
Business Intelligence/SQL Developer, Daimler Truck AG
DATA festival #online was great – the topics were very interesting, the speakers were well mixed, and the platform itself was also very intuitive.
Tiankai Feng
Head of Product Data Governance, adidas
It was my first time attending the DATA festival. For me it was a great opportunity to get to know people in the data area and exchange interesting thoughts about data in various fields. My takeaways are the connections I made that day and the valuable insights of the attending suppliers and speakers.
Marvin Adams
Executive Director Application Development & Data Management, NürnbergMesse GmbH
BARC initiates inspiring impulses on a wide range of topics across industries through conferences such as the DATA festival.
Barbara Engerer
Global Digital Services, Head of Data and Analytics GDS-DA, BSH Hausgeräte GmbH
This was my first time at the DATA Festival. As a marketing manager, I had some reservations, but the mixture of overview talks, exciting panels, deep dives and a really extraordinarily friendly audience absolutely convinced me. The keynote was inspiring and the deep dive on the topic of rain forecasting was simply unbeatable. Great. Gladly again immediately!
Sebastian Zahn
Marketing Manager, Penguin Random House Verlagsgruppe
This year’s DATA Festival’s theme was particularly relevant. How to make data analytics and AI truly impactful is one of the things that keeps me up. I enjoyed the panel discussion as we uncovered many similarities as well as differences in the way we approached this topic. It was great as we bounced off each other’s ideas.
Sebastian Hentzschel
CIO, BMG
Your Questions Answered
The DATA festival online North America is a fully virtual conference that brings together data & AI professionals, decision-makers and tech pioneers across industries to explore real-world applications of data and artificial intelligence.
- Data Scientists & Engineers
- AI & ML Specialists
- CDOs, CIOs, CTOs
- Product Owners, Innovation Managers
- Professionals in Analytics, BI, Data Strategy, and Digital Transformation
Whether you’re deep in code or defining strategy, this event is for those turning data into real impact.
Participation in DATA festival online North America is free of charge.
You can register directly on our website. A confirmation email with your access link will follow shortly after.
Yes. Once you’ve registered, you’ll immediately receive a confirmation email. Closer to the event, we’ll send you your personal access link and further participation details.
All sessions are streamed online. You can attend directly from your up-to-date browser (we recommend Chrome or Firefox) or just install the webinar platform ZOOM.
- Fully virtual, hosted on a modern event platform
- Includes keynotes, live talks and Q&A sessions
- Selected sessions available on-demand post-event
- Chat functions for live interaction
- Various sponsors share their solutions and slides on the event website as part of their virtual booth
There can be use cases on topics like:
- Applied AI & Machine Learning
- Generative AI & LLM Use Cases
- MLOps, DataOps, and Governance
- Data Culture & Strategy
- Cloud & Modern Data Architectures
- Responsible & Ethical AI
Yes, most sessions will be recorded and available for on-demand viewing after the event, after registration.
Absolutely! While the content is scheduled to suit North American time zones, the event is open globally to all data professionals.
We’re always looking for innovative speakers and forward-thinking sponsors.
Please contact our team at [email protected] or apply as enduser for your speech.
The DATA festival is hosted by BARC. BARC (Business Application Research Center) is an independent industry analyst and consulting firm specializing in enterprise software, particularly in the areas of: Business Intelligence (BI), Data Analytics, Artificial Intelligence (AI), Data Management and Corporate Performance Management (CPM) with years of experience in creating content-driven events for the data & AI community in Europe and North America.
The entire DATA festival online North America will be conducted in English.
Any more questions? Contact us!
