December 3, 2025  | Virtual Conference

DATA festival online
North America

Join us for an unmissable event focused on the cutting-edge use of data and AI in North America

Beyond the Hype: Practical Perspectives on Data & AI application at the virtual DATA festival

Gear up for one of the most enlightening events of the year – DATA festival. This virtual event version is designed for professionals seeking to understand and apply Data & Artificial Intelligence beyond buzzwords and hyped expectations. 

Get ready for the ultimate learning experience! We are thrilled to announce that we now have insights from North America as well! You’ll be amazed at the wealth of real-world knowledge from companies in the USA and Canada. And that’s not all:  you’ll also gain unparalleled insights into profitable strategies from the experts at BARC. Get ready for an unforgettable journey of discovery and growth!

All Data & AI Enthusiasts will be able to join free of charge at this virtual event.

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Highlight: Gain from Insights of the BARC Data & AI Experts - virtually on stage:

Shawn Rogers – Data & AI Industry Leader | CEO, BARC US

Shawn Rogers is a seasoned technology executive, industry analyst, author, and internationally recognized thought leader specializing in data, analytics, and artificial intelligence (AI). As the CEO of BARC US he leads strategic initiatives focused on advancing data-driven decision-making across the North American market.

In his role as CEO of BARC US, he would like to bring the successful DATA festival event series to the North American market. This will enable attendees to benefit from expertise in best practices and theoretical know-how in the North American market, combined with a European touch to provide insights from across the pond.

Kevin Petrie – Data & AI Strategist | VP of Research, BARC US

Kevin Petrie is an accomplished industry analyst, author, educator, and executive with nearly three decades of experience in data management, analytics, and artificial intelligence (AI). As Vice President of Research at BARC US, he leads the firm’s North American research initiatives, with a strong focus on enabling enterprises to adopt trustworthy, scalable, and business-aligned AI strategies.

A leading voice in the North American data and AI community, Kevin’s recent work includes research into vital topics such as AI observability, data engineering for generative AI, and master data strategies. These are all essential for organizations seeking to operationalize AI responsibly. His studies show that North American enterprises are leading the way in implementing formal AI observability frameworks and data readiness programs, and he continues to advise top firms on how to stay ahead in this rapidly evolving space.
Kevin Petrie is a rare gem! He has an incredible ability to connect technical depth with strategic clarity. He plays a critical role in shaping how modern businesses in North America and beyond harness the power of data and AI for sustained innovation.

More Highlights to come:

At the upcoming virtual event, users are invited to join a lively exchange where they will share their inspiring cases in data and AI, spotlighting both their triumphs and the challenges they’ve faced on their inspiring journeys.

We cover DATA DISCIPLINES such as:

GenAI & Machine Learning

Discover the latest developments in machine learning and MLOps - and explore the possibilities of training your own GenAI.

DATA ENGINEERING & ARCHITECTURE

Explore the paradigm shift towards data products and dive into the crucial underpinnings for data-driven AI.

Data Strategy & Data Culture

Align data strategies with business goals to build a data-driven foundation, foster a data-first culture, and drive innovation for strategic and empowered teams.

Agentic AI

Step into a new era of agentic AI, where data-driven insights fuel autonomous, adaptive action — reshaping the future of your organization.

Stay up to date!

Exclusive Insights!

Get your Free Ticket for the DATA festival online and Watch Doug Laney's Top Presentation on How Agentic AI Paves the Way for Autonomous Organizations.

Is your organization prepared for the next frontier of business, or will it be left behind? We are on the precipice of true organizational “self-driving” capabilities, a shift that will redefine markets and create new leaders.

In this must-see presentation, Doug Laney provides the essential roadmap for this transformation. He unveils the seven levels of agentic AI, offering a clear framework for executives and tech providers to navigate the path from simple automation to full business autonomy.

thumbnail Doug Laney Presentation DF Munich

About this Presentation:

The autonomous organisation represents the next frontier in business transformation, moving beyond advanced analytics, piecemeal AI, and single-function automation. We are on the precipice of true organizational “self-driving” capabilities which will redefine business models and economies. While many enterprises still struggle with basic AI implementations, leading organisations are poised to introduce intelligent systems that can sense, decide, perform, interact, and adapt across entire business functions at digital speed.

Drawing parallels with the evolution of autonomous driving, Douglas will define the seven levels of agentic AI – from early-stage chatbots to full business self-awareness and execution – and share new technology providers and business executives can prepare for this imminent inevitability.

Register now for the DATA festival online to unlock these exciting insights!

Key Overarching Themes

DATA festival online | North America

DATA COMMUNITY

Get practical insights on building a successful data strategy and a thriving data culture that fuels innovation and growth.

DATA festival online | North America

AI USE CASES

Strategies and success stories for implementing AI across industries and businesses.

DATA festival online | North America

TECHNICAL INSIGHTS

Deep dives into advanced technologies shaping the future of data and AI.

WHAT OUR PARTICIPANTS SAY

Don't miss the Data festival online in 2025!

Join us on December 3 to gain insights from top data & AI experts – for free!

Your Questions Answered

The DATA festival online North America is a fully virtual conference that brings together data & AI professionals, decision-makers, and tech pioneers across industries to explore real-world applications of data and artificial intelligence.

  • Data Scientists & Engineers
  • AI & ML Specialists
  • CDOs, CIOs, CTOs
  • Product Owners, Innovation Managers
  • Professionals in Analytics, BI, Data Strategy, and Digital Transformation

Whether you’re deep in code or defining strategy, this event is for those turning data into real impact.

Participation in DATA festival online North America is free of charge.

You can register directly on our website. A confirmation email with your access link will follow shortly after.

Yes. Once you’ve registered, you’ll immediately receive a confirmation email. Closer to the event, we’ll send you your personal access link and further participation details.

All sessions are streamed online. You can attend directly from your up-to-date browser (we recommend Chrome or Firefox) or just install the webinar platform ZOOM.

  • Fully virtual, hosted on a modern event platform
  • Includes keynotes, live talks and Q&A sessions
  • Selected sessions available on-demand post-event
  • Chat functions for live interaction
  • Various sponsors share their solutions and slides on the event website as part of their virtual booth

There can be use cases on topics like:

  • Applied AI & Machine Learning
  • Generative AI & LLM Use Cases
  • MLOps, DataOps, and Governance
  • Data Culture & Strategy
  • Cloud & Modern Data Architectures
  • Responsible & Ethical AI

Yes, most sessions will be recorded and available for on-demand viewing after the event, after registration.

Absolutely! While the content is scheduled to suit North American time zones, the event is open globally to all data professionals.

We’re always looking for innovative speakers and forward-thinking sponsors.
Please contact our team at [email protected] or apply as enduser for your speech

The DATA festival is hosted by BARC. BARC (Business Application Research Center) is an independent industry analyst and consulting firm specializing in enterprise software, particularly in the areas of: Business Intelligence (BI), Data Analytics, Artificial Intelligence (AI), Data Management and Corporate Performance Management (CPM) with years of experience in creating content-driven events for the data & AI community in Europe and North America.

The entire DATA festival online North America will be conducted in English.

Any more questions? Contact us!

Contact

If you have any questions about the event, please contact Event Manager Christina Schuhmann.

Phone

+49 931 880 65 10

DATA festival online | North America
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