Data Scientists & Engineers AI & ML Specialists CDOs, CIOs, CTOs Product Owners, Innovation Managers Professionals in Analytics, BI, Data Strategy, and Digital Transformation Whether you're deep in code or defining strategy, this event is for those turning data into real impact.

Virtual Conference

DATA festival online

An unmissable event focused on the cutting-edge use of Data & AI

October 14, 2026

Free Virtual Conference

Beyond the Hype: Practical Perspectives on AI application at the virtual DATA festival

Gear up for one of the most enlightening events of the year – DATA festival. This virtual event version is designed for professionals seeking to understand and apply Data & Artificial Intelligence beyond buzzwords and hyped expectations. All Data & AI Enthusiasts across different time zones will be able to join free of charge at this virtual event.

DATA festival online is where theory meets practice to create real, actionable knowledge. This virtual free event brings together DATA people all over the world eager to grasp the realistic applications of AI and utilize them in their fields.

Let’s shift the conversation from hype to how. Together we experience thought-provoking discussions, practical insights, and industry-leading expertise.

DATA festival online is where we start to shape the future with Data, Analytics & AI.

We cover DATA DISCIPLINES such as:

GenAI & Machine Learning

Discover the latest developments in machine learning and MLOps - and explore the possibilities of training your own GenAI.

DATA ENGINEERING & ARCHITECTURE

Explore the paradigm shift towards data products and dive into the crucial underpinnings for data-driven AI.

Data Strategy & Data Culture

Align data strategies with business goals to build a data-driven foundation, foster a data-first culture, and drive innovation for strategic and empowered teams.

Agentic AI

Step into a new era of agentic AI, where data-driven insights fuel autonomous, adaptive action—reshaping the future of your organization.

Stay up to date!

Key Overarching Themes

DATA COMMUNITY

Get practical insights on building a successful data strategy and a thriving data culture that fuels innovation and growth.

AI USE CASES

Strategies and success stories for implementing AI across industries and businesses.

TECHNICAL INSIGHTS

Deep dives into advanced technologies shaping the future of data and AI.

What our Participants Say

As the Data Festival has established itself within our organization over the past few years as a platform for exchange and knowledge sharing on the topic of data, we are enabling a large part of the team to participate this year.

Stephan Kramm

Manager AI & Data, NürnbergMesse

As a first-time participant in the DATA Festival, I was positively surprised by the number of meaningful interactions. I can’t decide on what I enjoyed more: questions from the audience after every session, discussions with speakers after a talk or those deeper insights shared over lunch

Ivica Kolenkaš

Data Platform Lead, bestseller.com

The DATA Festival was very interesting and offered relevant presentations for every taste (technical experts, business users, C-level). I particularly enjoyed the technical presentations, which explained in detail how specific AI models were successfully implemented. The sessions provided in-depth insights into data architectures, data organization, and technologies currently in use.

Laura Boss

Business Intelligence Architect, Thales Deutschland

The data festival was great, very nice atmosphere, very interesting presentations. I really appreciated the event.

Sahar Changuel

Data Manager, Société Générale

I enjoyed participating in the DATA festival and learning from the various peers in the industry. Great organisation. Looking forward to more events.

Fahd Lemhaider

Analytics Manager, MILES Mobility

It was an exceptionally awesome experience for me to be part of the DATA festival last month. I had a wonderful time catching up on and learning new techs currently on the market in the field of data. Moreover, it was very interesting to listen to speakers from various companies with their user cases on how they are coming up with Business Solutions through exploiting of these technologies. Overall, it was simply awesome to be there, and I would certainly not want to miss such events in future. I have already registered for the one in October (the online one – really looking forward to it).

Brian Kamanga

Business Intelligence/SQL Developer, Daimler Truck AG

DATA festival #online was great – the topics were very interesting, the speakers were well mixed, and the platform itself was also very intuitive.

Tiankai Feng

Head of Product Data Governance, adidas

It was my first time attending the DATA festival. For me it was a great opportunity to get to know people in the data area and exchange interesting thoughts about data in various fields. My takeaways are the connections I made that day and the valuable insights of the attending suppliers and speakers.

Marvin Adams

Executive Director Application Development & Data Management, NürnbergMesse GmbH

BARC initiates inspiring impulses on a wide range of topics across industries through conferences such as the DATA festival.

Barbara Engerer

Global Digital Services, Head of Data and Analytics GDS-DA, BSH Hausgeräte GmbH

This was my first time at the DATA Festival. As a marketing manager, I had some reservations, but the mixture of overview talks, exciting panels, deep dives and a really extraordinarily friendly audience absolutely convinced me. The keynote was inspiring and the deep dive on the topic of rain forecasting was simply unbeatable. Great. Gladly again immediately!

Sebastian Zahn

Marketing Manager, Penguin Random House Verlagsgruppe

This year’s DATA Festival’s theme was particularly relevant. How to make data analytics and AI truly impactful is one of the things that keeps me up. I enjoyed the panel discussion as we uncovered many similarities as well as differences in the way we approached this topic. It was great as we bounced off each other’s ideas.

Sebastian Hentzschel

CIO, BMG

Your Questions Answered

What is the DATA festival online?

The DATA festival online is a fully virtual conference that brings together Data & AI professionals, decision-makers, and tech pioneers across industries to explore real-world applications of data and artificial intelligence.

Who should attend?

Data Scientists & Engineers
AI & ML Specialists
CDOs, CIOs, CTOs
Product Owners, Innovation Managers
Professionals in Analytics, BI, Data Strategy, and Digital Transformation

Whether you’re deep in code or defining strategy, this event is for those turning data into real impact.

How much does it cost to attend?

Participation in the virtual Conference DATA festival online is free of charge.

How do I register?

You can register directly on our website. A confirmation email with your access link will follow shortly after.

Will I receive a confirmation after registering?

Yes. Once you’ve registered, you’ll immediately receive a confirmation email. Closer to the event, we’ll send you your personal access link and further participation details.

How can I attend the sessions?

All sessions are streamed online. You can attend directly from your up-to-date browser (we recommend Chrome or Firefox) or just install the webinar platform ZOOM.

What’s the format of the event?

Fully virtual, hosted on a modern event platform
Includes keynotes, live talks and Q&A sessions
Selected sessions available on-demand post-event
Chat functions for live interaction
Various sponsors share their solutions and slides on the event website as part of their virtual booth

What topics will be covered?

There can be use cases on topics like:

Applied AI & Machine Learning
Generative AI & LLM Use Cases
MLOps, DataOps, and Governance
Data Culture & Strategy
Cloud & Modern Data Architectures
Responsible & Ethical AI

Will the sessions be recorded?

Yes, most sessions will be recorded and available for on-demand viewing after the event, after registration.

Can I attend from outside Europe?

Absolutely! The event is open globally to all data professionals.

How can I become a speaker or partner?

We’re always looking for innovative speakers and forward-thinking sponsors.
Please contact our team at [email protected] or apply as enduser for your speech.

Who is organizing the event?

The DATA festival is hosted by BARC. BARC (Business Application Research Center) is an independent industry analyst and consulting firm specializing in enterprise software, particularly in the areas of: Business Intelligence (BI), Data Analytics, Artificial Intelligence (AI), Data Management and Corporate Performance Management (CPM) with years of experience in creating content-driven events for the data & AI community in Europe and North America.

What language will the event be in?

The entire DATA festival online will be conducted in English language.

Any more questions? Contact us!

Email

[email protected]

Contact

If you have any questions about the event, please contact the Event & Community Manager Christina Schuhmann.

Phone

+49 931 880 65 10