You can find more info on our speakers and their presentations here.
Date: June 16 – 17, 2026
Location: Muffatwerk, Munich
Price: € 1,390.00
Where data strategy becomes production reality
DATA festival Munich isn’t for everyone – it’s for those ready to build. As a cornerstone of the Data & AI community, this event brings together professionals who are done talking and are driving real impact. While others explore what’s possible, we focus on what’s working. If you’re serious about Data & AI, we’ll see you in Munich.
350
Data & AI Experts
3
Stages
65
Experts on Stage
20
Exhibitors
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What you'll master at DATA festival Munich
DATA COMMUNITY
Connecting Data & AI professionals to share insights, trends, and best practices.
TECHNICAL INSIGHTS
Deep dives into advanced technologies shaping the future of Data & AI.
AI ADOPTION
Strategies and success stories for implementing AI across industries and businesses.
Learn from speakers at companies like Bosch, Siemens & E.ON
Florian Roscheck
Senior Data Scientist – Data & Analytics Strategy | Henkel AG & Co. KGaA
Alexandra Wander
Program Manager Responsible AI | Zeiss
Kapil Gupta
Chief Data Technologist | E.ON
Simeon Rilling
Chief Product Owner for the Data Mesh Ecosystem | Robert Bosch GmbH
Wolfgang Klein
Director Data-as-a-Service | Robert Bosch GmbH
Dr. Nikita Golovko
Portfolio Architect (Industrial AI) | Siemens
Thomas Zeutschler
Senior Analyst Data & AI
Why DATA festival Munich delivers results, not hype:
DATA festival is where theory meets execution. We go beyond talk to show what works — or what doesn’t. For those serious about real Data & AI impact. Stay ahead. Shape what’s next.
Four technical deep dives that matter in 2026:
- GENERATIVE AI & MACHINE LEARNING
Discover the latest developments in machine learning and MLOps – and explore the possibilities of training your own GenAI.
- DATA ENGINEERING & ARCHITECTURE
Explore the paradigm shift towards data products and dive into the crucial underpinnings for data-driven AI.
- DATA STRATEGY & DATA CULTURE
Align data strategies with business goals to build a data-driven foundation, foster a data-first culture, and drive innovation for strategic and empowered teams.
- AGENTIC AI
Step into a new era of agentic AI, where data-driven insights fuel autonomous, adaptive action – reshaping the future of your organization.
The committee behind the DATA festival Munich
Julia Sterling
Head of AI Strategy & Governance | Commerzbank
Claudia Pohlink
Director Data & AI | FIEGE Logistik
Xavier Lagardere
Chief Data Officer | Lufthansa Group
Dr. Lydia Nemec
Senior Principal Engineer AI | Infineon Technologies
Dr. Christian Essling
Global Head of Data, Analytics & IoT | E.ON
Dr. Jiayi Yang
Head of Data Platforms & Analytics | Sartorius
Jan Zawadzki
Co-Managing Director & Chief Technology Officer | Certif.AI
Walid Mehanna
Group Data Officer | Merck Group
Dr. Holger Kömm
Expert Associate Partner | Bain & Company
Marcel Kling
Senior Director & Head of Digital Sales | Lufthansa Cargo
Dr. Alexander Borek
Linkedin Founder & CEO | datamasterclass.com
Barbara Engerer
Dr. Carsten Bange
Founder & CEO
Why 350+ practitioners choose DATA festival Munich
Network with Peers
Connect with professionals from diverse industries to exchange ideas and build valuable relationships.
Learn from Real Use Cases
Gain practical insights through detailed presentations of real-world Data and AI applications.
Deep Technical Insights
Dive into the technical aspects of cutting-edge AI and data-driven solutions shared by leading experts.
Stay Updated on Trends
Get an overview of the latest trends and advancements in AI, data science, and software adoption.
Explore Software Innovations
Discover emerging tools and technologies that can enhance AI integration in your organization.
Hands-On Inspiration
Return with actionable ideas and strategies to implement in your own projects.
What your peers say about the DATA festival
As a first-time participant in the DATA Festival, I was positively surprised by the number of meaningful interactions. I can’t decide on what I enjoyed more: questions from the audience after every session, discussions with speakers after a talk or those deeper insights shared over lunch
Ivica Kolenkaš
Data Platform Lead, bestseller.com
The DATA Festival was very interesting and offered relevant presentations for every taste (technical experts, business users, C-level). I particularly enjoyed the technical presentations, which explained in detail how specific AI models were successfully implemented. The sessions provided in-depth insights into data architectures, data organization, and technologies currently in use.
Laura Boss
Business Intelligence Architect, Thales Deutschland
The data festival was great, very nice atmosphere, very interesting presentations. I really appreciated the event.
Sahar Changuel
Data Manager, Société Générale
I enjoyed participating in the DATA festival and learning from the various peers in the industry. Great organisation. Looking forward to more events.
Fahd Lemhaider
Analytics Manager, MILES Mobility
It was an exceptionally awesome experience for me to be part of the DATA festival last month. I had a wonderful time catching up on and learning new techs currently on the market in the field of data. Moreover, it was very interesting to listen to speakers from various companies with their user cases on how they are coming up with Business Solutions through exploiting of these technologies.
Overall, it was simply awesome to be there, and I would certainly not want to miss such events in future. I have already registered for the one in October (the online one – really looking forward to it).
Brian Kamanga
Business Intelligence/SQL Developer, Daimler Truck AG
DATA festival #online was great – the topics were very interesting, the speakers were well mixed, and the platform itself was also very intuitive.
Tiankai Feng
Head of Product Data Governance, adidas
It was my first time attending the DATA festival. For me it was a great opportunity to get to know people in the data area and exchange interesting thoughts about data in various fields. My takeaways are the connections I made that day and the valuable insights of the attending suppliers and speakers.
Marvin Adams
Executive Director Application Development & Data Management, NürnbergMesse GmbH
BARC initiates inspiring impulses on a wide range of topics across industries through conferences such as the DATA festival.
Barbara Engerer
Global Digital Services, Head of Data and Analytics GDS-DA, BSH Hausgeräte GmbH
This was my first time at the DATA Festival. As a marketing manager, I had some reservations, but the mixture of overview talks, exciting panels, deep dives and a really extraordinarily friendly audience absolutely convinced me. The keynote was inspiring and the deep dive on the topic of rain forecasting was simply unbeatable. Great. Gladly again immediately!
Sebastian Zahn
Marketing Manager, Penguin Random House Verlagsgruppe
This year’s DATA Festival’s theme was particularly relevant. How to make data analytics and AI truly impactful is one of the things that keeps me up. I enjoyed the panel discussion as we uncovered many similarities as well as differences in the way we approached this topic. It was great as we bounced off each other’s ideas.
Sebastian Hentzschel
CIO, BMG
Trending topics at DATA festival Munich
We answer your most important questions
What is the DATA Festival?
The DATA festival is a networking platform focused on Data, Analytics, and AI. The DATA festival is designed to enable participants, speakers, and discussion groups to exchange knowledge about their experiences in Data, Analytics, and AI projects.
The DATA festival is not a software trade fair, but a marketplace for supporting and inspiring Data, Analytics, and AI projects. Selected software providers and consultants demonstrate their solutions using real use cases. Selected speakers from user companies present their successful or failed projects from a user perspective, providing valuable tips and insights into implementation in their companies, independent of the chosen software technology.
Who should attend the DATA Festival?
The DATA festival is designed for professionals in Data, Analytics, and AI across multiple roles:
1. C-Level & Leadership in Data/IT/AI
- Chief Data Officer (CDO)
- Chief Information Officer (CIO)
- Chief Technology Officer (CTO)
- Head of Data & Analytics
- Head of AI
- Director AI & Data
- IT Director
2. Data Engineering & Architecture
- Data Engineer
- Data Architect
- Cloud Architect
- Solution Architect
- Enterprise Architect
- IT Architect
- Data Platform Leads
3. Data Science & AI/ML
- Data Scientist
- ML Engineer
- AI & Machine Learning Specialists
- Data & AI Experts
4. Analytics & Business Intelligence
- Business Analyst
- Data Analyst
- BI Specialist
- Analytics Manager/Director
- BI Professionals
- Team Leader BI
5. Strategy & Governance
- Data Strategist
- Data Governance Manager
- Innovation Manager
- Product Owner (Data Products)
When and where does the DATA Festival 2026 take place?
- Event Dates: June 16-17, 2026
- Location: Muffatwerk München, Munich, Germany
- Format: Two-day in-person event
What is included in the DATA Festival ticket price?
The participant ticket for the DATA festival on June 16 and 17, 2026 in Munich is valid for both event days and includes:
Access to 3 Stages:
- data.stage: Real use cases from other users, panel discussions, keynotes from visionaries, thought leaders, and BARC experts
- festival.stage: Real use cases from other users from projects of exhibiting solution providers and consultants
- tech.stage: Tech deep dives from other users, innovative start-up solutions (including award ceremony of BARC Start-up Award Data \& AI 2026)
Participation in Roundtables: Hands-on discussion groups on various topics around deployment, success, experiences, plans, and failures of Data \& AI projects with your peer group
All-Inclusive Catering:
- Breakfast, snacks, and lunch as well as cold and hot beverages
- Dinner on the first event day
- Wine, beer, sparkling wine, aperitivo, cocktails, and soft drinks at the evening event of the first day
Documentation of Event Content:
- All approved presentations from the stages for follow-up and team discussions
- Video recordings of selected presentations
Networking with Like-Minded Professionals: Exclusive access as a participant to the event app to get to know other participants and arrange meetings
BARC Expert Consultation:
- To start the event, you get the opportunity to exchange ideas in advance or at the event with a BARC expert about your project or requirements
- The BARC analyst gives you valuable tips on next steps, potentially helpful content, and important people and presentations you shouldn’t miss at the event
What makes the DATA Festival special?
The DATA festival stands out through:
- Long-standing event expertise: The DATA festival has been a fixture in Munich’s event calendar since 2017, both as an on-site and virtual format
- 25+ years of expertise: The hosts BARC and Alexander Thamm GmbH have more than 25 years of professional event expertise in Data and Analytics
- Market-driven content: Presented content is driven by users and experts from the market. Some agenda items are filled at short notice to address current topics, developments, and trends
- Targeted event, not mass event: The DATA festival is not a mass event but a targeted meeting point for like-minded Data, Analytics, and AI professionals
- Real use cases: The DATA festival is characterized by experience exchange and real use cases in the Data, Analytics, and AI environment
- Technology on point: Maximum 20 exhibiting software providers showcase customer use cases
- Perfect format: Not an overcrowded exhibition hall, but 3 stages, various roundtable groups, panel discussions, and networking opportunities
What is the event language?
The DATA festival is conducted entirely in English, making it accessible to Data, Analytics, and AI professionals across Europe and internationally. All presentations, panel discussions, roundtables, networking sessions, and event materials are in English.
This international format enables participants from all European countries and beyond to:
- Exchange knowledge without language barriers
- Build cross-border professional networks
- Learn from diverse international use cases and perspectives
- Collaborate on multinational Data & AI initiatives
How can I network with colleagues at the DATA Festival?
The DATA festival is designed so participants can exchange ideas effectively. The DATA festival offers various formats for participants to meet on-site:
- Event App: At the DATA festival in Munich, participants receive access to an event app for targeted networking based on characteristics such as:
- Industry
- Department
- Job title
- Topic selection
- Discussion Groups: Fixed time slots in the agenda for discussion groups on various topics for experience exchange.
- Breaks and Evening Event: The breaks and evening event at the DATA festival are designed so participants can meet and converse easily in the location.
What expertise supports the DATA Festival?
The DATA festival is professionally and thematically supported by a program committee. Leading experts from renowned companies contribute their professional expertise in selecting use cases and discussion topics, including:
- Merck
- Lufthansa
- Sartorius
- E.ON
- Infineon
- BSH Home Appliances
- DHL
- FIEGE Logistik
- Commerzbank
- BARC
- Alexander Thamm GmbH
Is the DATA Festival a year-round community platform?
Yes, the DATA festival extends beyond the two-day event in Munich and serves as a year-round community platform for Data, Analytics, and AI professionals.
Continuous Community Engagement:
- Alumni Network: Access to the DATA festival community of past and future participants
- Online Platform: Year-round digital space for ongoing discussions and knowledge sharing
- Content Sharing: Ongoing access to presentations, videos, and insights from current and past festivals
Year-Round Benefits:
- Stay connected with peers you meet at the festival
- Continue discussions started at roundtables
- Access to expert content and thought leadership throughout the year
- Early access to information about upcoming DATA festival events
- Opportunity to shape future event topics and discussion themes
Building Long-Term Relationships:
The DATA festival community enables participants to:
- Build lasting professional relationships beyond the two-day event
- Collaborate on projects and initiatives with peers
- Stay updated on industry trends and developments
- Contribute to the European Data & AI community continuously
Since 2017, the DATA festival has built a strong community of Data, Analytics, and AI professionals who return year after year and stay connected throughout the year.
Any questions? Contact us!
