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Data, BI and Analytics Trend Monitor 2025

The world's largest survey on data, BI and analytics trends!

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Read the Data, BI & Analytics Trend Monitor to find out

  • Which BI, analytics and data management trends are actually driving the market, and which topics only eke out a niche existence?
  • Which trends are particularly popular in which regions and industries?
  • How differentiate best-in-class companies themselves from the rest?

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Further information

Every business is a data business. The primary role of data is to empower decision-makers across all levels with reliable, actionable insights. While automation is an emerging trend, staying competitive requires organizations to continually evolve their data capabilities, transforming raw information into insights that drive decision-making and long-term success. However, becoming data-driven presents challenges. The BARC Data, BI and Analytics Trend Monitor 2025 shows that while AI and automation trends are gaining prominence, they do not overshadow the continued importance of fundamental data practices like security, quality and governance. These foundational aspects, alongside developing a data-driven culture and boosting data literacy, are still seen as vital to long-term success.
With 1,795 participants from across industries and regions, the BARC Data, BI and Analytics Trend Monitor 2025 reveals how data, BI and analytics professionals prioritize these trends globally. Their input helps distinguish between hype and enduring trends, offering crucial insights for organizations navigating the evolving landscape. Our time series comparisons also show how trends have developed, making it possible to distinguish hype from stable trends.

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