Larissa Baier
Senior Analyst Data & Analytics
Larissa is a Senior Analyst working in research and consulting.
Free study
Data & AI Trend Monitor 2027
The world's largest survey of data, analytics, and AI trends!
Read the Data & AI Trend Monitor to find out
- Which analytics, AI and data management trends are actually driving the market, and which topics only eke out a niche existence?
- Which trends are particularly popular in which regions and industries?
- How differentiate best-in-class companies themselves from the rest?
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Further information
Every business is a data business. The primary role of data is to give decision- makers at all levels reliable, actionable insights. Data and AI now support and automate a growing number of processes and decisions, and agentic AI & workflow automation is this year’s biggest climber in the rankings. To stay competitive, organizations have to keep developing their data capabilities and turn information into better decisions and long-term success. Becoming data-driven remains a challenge, however. The BARC Data & AI Trend Monitor 2027 shows that growing interest in AI and automation does not diminish the importance of fundamentals such as data quality, security, and governance. These foundations still lead the rankings, together with data-driven culture and data & AI literacy. New this year, data sovereignty enters the rankings in eighth place, a sign that control over where data resides and who can access it has become a strategic question.
With 1,019 participants from across industries and regions, the study shows how data, analytics, and AI professionals prioritize these trends worldwide. Their input helps organizations set the right priorities. Our time series comparisons add a second perspective: they show how trends have developed and make it possible to distinguish short-lived hype from lasting change.
Author(s)
Dr. Carsten Bange
Founder & CEO
Dr. Carsten Bange is the founder and CEO of BARC.
Timm Grosser
Senior Analyst Data & Analytics
Timm Grosser is a Senior Analyst Data & Analytics with a focus on data management.
Simon Meier
Market Research Analyst / Project Manager
Simon works in the market research team at BARC.
Alexander Seeliger
Analyst Data & Analytics, Data Scientist
Alexander Seeliger identifies the potential of AI for you and helps you to make the best possible use of it.
Herbert Stauffer
Senior Analyst Data & Analytics
Herbert is a Senior Analyst Data & Analytics and General Manager of BARC Schweiz GmbH.
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