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Martin Raffeiner

Martin Raffeiner

BARC Fellow, Senior Analyst Data & Analytics

With a background in management and technology consulting, Martin helps clients make the most of data and the tools to process and analyze it for business success.



Martin focuses on reporting, business intelligence and corporate performance management. In these areas, he contributes his knowledge to strategy development, software selection support and project management during implementations.

Areas of expertise

  • Reporting
  • Business intelligence
  • Data and analytics
  • Corporate performance management
  • Strategy development
  • Software selection

5 questions to Martin Raffeiner

What did you want to be when you were growing up?

A bank employee or ADAC roadside assistance driver.

What’s the coolest thing about your job at BARC?

The incredible amount of existing knowledge about the market.

How do you like to spend your free time?

Sports: Strength training, triathlon.

How did you come to be at BARC?

After talking to Robert Tischler at a BARC event.

Who at BARC would you like to swap places with for a day?

With the boss, of course 😉

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