Dechra Uses Embedded Dashboards to Expand BI Adoption

Steen Gøbel, BI Analyst at Dechra in Denmark, manages Dechra’s data warehouse and ensures data availability for the business in EMEA. He explains that, before TARGIT, his team spent most of their time copying and pasting data in Excel and validating reports by hand.

Dechra came to TARGIT in search of a BI solution that would streamline reporting and enable their analysts to focus on strategic decision-making rather than manual tasks. Steen explains that TARGIT has given his team the ability to shift their focus accordingly:

“With TARGIT, we now have time to look into our data and use it to make informed business decisions.” His team uses TARGIT to auto-validate the data within each data model, then turns that data into accurate, insightful reports for various departments.

Boosting Efficiency and BI Adoption

Steen uses TARGIT daily to distribute relevant reports to stakeholders quickly and with minimal effort. “I use the scheduler to create scheduled reports and distribute them as PDF, HTML, etc. It’s a simple right-click and go — no need for extensive technical know-how.”

While Steen is a frequent TARGIT user, he explains that much of the solution’s value comes from how it’s being leveraged by non-technical users as well. “TARGIT has provided Dechra with many new functions, including the ability to monitor various product and customer market segments. It’s a great fit for us because it’s quite easy to learn. Users sign onto TARGIT for the first time, and within an hour, they’re ready to create their first dashboard.”

Steen’s team uses TARGIT Insights to measure BI adoption and efficiency. Initial readings from 2021 showed that 42% of Dechra’s TARGIT licenses were active within the last 30 days, indicating that they had capacity to better utilize its existing TARGIT licenses before purchasing new ones. “TARGIT Insights allows us to monitor adoption and usage on a routine basis so we can make informed decisions about how and when to expand.”

Creating a Comprehensive View of Customer Data

In 2020, Dechra began using the Salesforce software in Europe. Soon after, they partnered with TARGIT to embed BI dashboards directly into Salesforce, giving their sales department a single application in which to view and analyze customer data.

Via Salesforce, the sales team can drill down into various TARGIT dashboards in just a few clicks. On the back end, embedded links ensure these dashboards update in near real-time based on the latest data in TARGIT’s native solution.

“Embedding TARGIT into Salesforce has helped us simplify data management, improve data accuracy, and increase data accessibility. Now, we only need to maintain one solution and one set of dashboards versus two separate solutions and unique datasets.”

Today, nearly 500 Dechra employees use TARGIT’s embedded Salesforce solution in EMEA; a number Steen expects will increase as the solution is rolled out across new regions.

Beyond the functionality within TARGIT’s BI platform, Steen also appreciates TARGIT’s commitment to its customers. His  team has a direct contact with whom they can raise questions or challenges, and they always receive a quick response.

Dechra also uses this line of communication to pitch new ideas and provide feedback to inform new features or updates to their solution. “TARGIT as a company is very close to the customer. They are always eager to help or provide support, and their clear communication ensures we never feel alone in any process.”