The market for Enterprise BI & Analytics has reached a significant level of maturity, with platforms that offer robust core functionalities, such as reporting and dashboards, delivered with high quality. Today, differentiation among vendors increasingly hinges on specialized features and industry or department specific offerings. However, the emergence of Generative AI (GenAI) presents a strong opportunity to enhance software capabilities and gain a competitive edge.
Generative AI, which involves the application of AI features based especially on large language models (LLMs), significantly enhances modern BI platforms. It enables natural language interaction not just with the BI platform itself but also with the underlying data. This technology is particularly beneficial for occasional users, helping them find the right data more quickly and extract high-quality insights, thereby making business intelligence more accessible and effective for a broader audience.
A few years ago, vendors that excelled at implementing Natural Language Query (NLQ) could differentiate themselves from the competition. However, the advent of LLMs has surpassed the capabilities of standard NLQ solutions, making them less competitive. LLMs offer a greater versatility that makes it possible to go far beyond chatbots.
Today, GenAI in BI & Analytics solutions has already surpassed basic NLQ, although many vendors are still developing new features. Numerous BI & Analytics providers are currently working on agents or assistants that enable users to interact with BI & Analytics tools in natural language, sometimes even via voice input. These agents aim to support not only end users but also power users and business analysts in tasks such as creating visualizations, reports, dashboards, and generating “stories” (compelling data storytelling reports). For data engineers, features like writing code in SQL or Python or creating data pipelines are on offer.
A recent BARC survey shows that users already expect these offerings. The use of GenAI can expedite certain tasks, allowing data analysts and consumers to reach insights more efficiently (shorter “time to insight”) while reducing the workload on analytical teams (see figure 1). The survey also indicates that business users see significant potential in GenAI, as it is expected to improve efficiency, simplify access to BI and analytics, and expand the scope for self-service analytics – a sentiment shared by 32% of respondents. Data engineers also recognize the benefits, particularly in reducing their workload through automation. In contrast, power users and data scientists are more skeptical. Since these user groups typically work with BI & Analytics software on a day-to-day basis, they have established efficient point-and-click workflows or programming steps. A language input that still frequently requires corrections and multiple input parameters to achieve necessary accuracy is seen as a backward step in efficiency by power users.
The technical implementation of GenAI features is carried out through agents responsible for orchestrating the various technologies involved. These include LLMs themselves (for understanding natural language input and generating output) and other technologies like vector and graph databases, which enable the generation of reliable answers within the correct context.
Products based on a semantic layer have significant advantages here: a semantic layer represents complex data structures in familiar business concepts, closer to the natural language of users, helping the LLM map the user’s intent to the data set. This significantly reduces the LLM’s margin of interpretation, resulting in more reliable outcomes.
This reliability is crucial, as every enterprise BI & Analytics platform is required to produce trustworthy reports – provided the underlying data is of appropriate quality. GenAI features will also need to meet this high standard in practice.
In addition to many vendors investing in GenAI as a means of modernization and differentiation, numerous specialized tools in the BI & Analytics market have evolved into comprehensive enterprise BI & Analytics platforms. The numbers from our BI & Analytics Survey reflect this trend: only 10% of participants cite a lack of core features as the most serious issue with the software they use (see figure 2).
This finding shows that functional differentiation in core areas is increasingly challenging. According to the BARC BI & Analytics Survey, dashboards, reporting, and analysis are the core features that every tool must cover. Consequently, differentiation through diversified functions or targeted messaging is gaining importance. BI & Analytics vendors are attempting to carve out niches, such as specific industries (e.g., finance, manufacturing) or functions (e.g., visual data science, printed reports). Additionally, the connection to proprietary source systems or those of strategic partners remains a key marketing argument for software providers, reflected in the functional focus of their products.
BI & Analytics vendors cover these diverse requirements with their varying strengths and orientations, offering a wide range of solutions for different user groups.
The BARC Score Enterprise BI & Analytics Platforms highlights the differences among leading vendors in this segment. This comprehensive evaluation, conducted for the tenth time by independent analysts, offers a reliable overview of the market. The BARC Score assesses and compares 19 of the world’s most important vendors of modern enterprise BI & Analytics platforms. Two vendors that were part of the market overview in previous years no longer meet the inclusion criteria.
The core of the BARC Score is a two-dimensional matrix. On the y-axis, we assess Market Execution, evaluating how successfully an organization and its partners market, sell, implement, and contribute to project success with the software. On the x-axis, we assess Portfolio Capabilities, evaluating the functionality of the software.
The BARC Score serves as a tool for companies looking to select a new BI & Analytics tool or evaluate their existing investments. According to the BARC BI & Analytics Survey, 62% of surveyed companies conduct a competitive evaluation when selecting software. The study also clearly shows that these companies achieve more business benefits from using professional software, leading to long-term success in their BI & Analytics initiatives.
The BARC Score can aid in the software selection or validation process by providing a solid foundation for creating long- and shortlists or comparing vendors. You can find the study on our website www.barc.com/score.
Are you in the market for a suitable BI & Analytics solution? Our checklist below will support you in taking a structured approach and help you keep track of the extensive vendor market throughout your project.
If you want to conduct the selection process quickly and with focus, BARC, as an independent market analyst, offers assistance through all the mentioned steps with our tried and tested software selection methodology.
Florian supports the analyst teams for business intelligence and data management. He is also involved in consulting projects in these areas. He specializes in data architectures that help organizations become data-driven. He is also interested in the effective use of data for analytical purposes.
Larissa is Senior Analyst Data & Analytics at BARC. She specializes in front ends for dashboarding, reporting, analysis, planning, data discovery and in self-service BI and analytics.
As part of the BARC Advisory practice, Larissa supports companies in their software selection processes and in strategic decisions regarding their BI front end portfolio including architecture and usage scenarios. She is also an expert in landscapes and requirements of SAP customers.
In the area of research, she is responsible for the BARC Score product line and acts as product manager for “BARC Score Enterprise BI & Analytics Platforms”. She is also acting Head of Data & Analytics Research and co-author of various market analyses, including “The BI & Analytics Survey”, “Data & Analytics Manager” and the BARC Scores.
