Kelley Lynn Kassa

Kelley Lynn Kassa is a seasoned marketing executive specializing in Corporate Performance Management, with more than 20 years of experience in marketing and communications in software and advisory services. She has held key roles at Applix, IBM, Varicent, and Datawatch, and BPM Partners, and for the past 13 years has provided marketing thought leadership content and programs for Revelwood—an implementation partner for IBM Planning Analytics, Workday Adaptive Planning, BlackLine, and Incorta.

An accomplished writer, Kelley has contributed to MIT Sloan Executive Education’s Innovation at Work blog, Foodies of New England magazine, and a wide range of clients over the years. She is recognized for her ability to translate technical detail into big-picture stories and turn complex data into clear, actionable insights.

Beyond her professional work, Kelley has held volunteer leadership roles with several community organizations, including the Irish Immigration Center and the Charitable Irish Society. She is also an active rower, coxswain, and coach at Community Rowing, Inc.