Andreas Dietz
Account Executive
Andreas is part of the vendor sales team and is responsible for supporting various software vendors.
FOR SOFTWARE VENDORS & SERVICE PROVIDERS
Reach the Leaders Making Data, Analytics and AI Decisions
BARC is the independent analyst firm for data, analytics and AI. Recognition in our research and evaluations is earned through independent assessment.
Our commitment to independence
BARC keeps research coverage, ratings, and recommendations separate from commercial engagements. Vendors and service providers can work with our analysts, gain market insight, and participate in events for the global data, analytics and AI community.
25+
Years of independent research
300,000+
Research readers per year
13,000+
Event attendees from 80+ countries
10,000+
Participants in our global surveys per year
Independent Evidence Shapes the Evaluation
Data, analytics and AI teams use independent research, peer evidence, and AI-assisted search when evaluating solutions. Much of this research happens before they contact a provider.
If your organization appears only in its own marketing, it may be missing from the independent sources they consult. The challenge is greater in a new region, where your organization may not yet have established local credibility.
Software Vendors and Service Providers Face the Same Problem
Decision makers place more trust in independent evidence than in a provider’s own claims. What they look for depends on whether you offer software or services.
If you offer a software solution
Your product is evaluated before the first conversation
Independent research and peer evidence shape which solutions organizations consider. Products absent from these sources risk being excluded before the first conversation.
If you deliver services
Your offering is expertise, and expertise needs evidence
Claims of deep expertise and satisfied clients are common. Organizations look to credible third parties to see who can support those claims with evidence. They also use independent sources to find implementation partners.
Ways to Work with BARC
Analyst access & advisory
Work directly with BARC analysts who know your market. Brief them on your offering and strategy. Get candid, confidential feedback on your positioning and go-to-market decisions, based on BARC research and data.
Events & speaking
Meet decision makers in person. BARC conferences, roundtables, and webinars bring together more than 13,000 data, analytics and AI professionals each year.
Content & visibility
Build lasting authority through clearly attributed, research-informed content that reaches audiences beyond your own channels.
What You Gain with BARC
Our work supports vendors and service providers in four areas.
Awareness
Be present when evaluations begin
BARC research, evaluations, and events are where data, analytics and AI teams across North America and Europe form their view of the market. More than 300,000 people read our research each year, 13,000 attend our events, and BARC findings appear in LLM responses and AI-assisted search results.
A presence here means decision makers encounter your organization while they evaluate software solutions and service partners.
Credibility
Independent evidence for your claims
Recognition in BARC research and evaluations is earned through independent assessment. Survey evidence from more than 10,000 practitioners per year gives your claims external support that your own marketing cannot provide.
Pipeline
Direct engagement with decision makers
BARC does not provide contact lists or guaranteed leads. Through events and content programs, we create opportunities to engage with relevant decision makers and professional communities. Your expertise determines what develops from those encounters.
Market understanding
Know the market you operate in
BARC analysts speak throughout the year with decision makers across your market. Analyst advisory gives you a candid view of how organizations evaluate providers, where your offering stands out, and how requirements are changing. You gain this perspective before committing further budget to your market strategy.
At Home on Both Sides of the Atlantic
BARC analysts work with software vendors, service providers, and data, analytics and AI decision makers across North America and Europe. We combine local market knowledge with research on global software markets.
North American clients gain an independent analyst perspective in their home market and direct insight into Europe when they expand. European clients work with analysts who know their region and closely follow developments in North America.
The Markets We Cover in Depth
25 analysts cover data, analytics and AI, as well as performance management. We focus on these markets, which allows our analysts to follow their products, providers, and developments closely.
How Does BARC Protect Its Independence?
Commercial engagements remain separate from research and evaluation
BARC earns revenue from its work with vendors and service providers. Independence depends on keeping these commercial engagements separate from our research, evaluations, and analyst opinions. Here is how we do that.
What you can engage BARC for
- Analyst time for advisory, inquiry, and strategy input
- Participation and speaking opportunities at BARC events, clearly labeled
- Clearly attributed, research-informed content
What commercial engagements can never influence
- Inclusion or positioning in BARC vendor and product evaluations
- A rating, ranking, or recommendation
- Our research findings or what our data shows
- Our analysts’ opinions
This separation protects the decision makers who rely on our research. It also makes recognition from BARC credible.
What Vendors and Service Providers Say
Objectivity
“I got to know and appreciate BARC as the most objective and professional analyst firm for the Data & Analytics market.”
Itay Erez, VP Marketing
Pyramid Analytics
Rigor
“BARC delivers thoroughly prepared data and sound market analyses, a benchmark for quality in the data & analytics industry. Their methodological discipline stands apart, with transparent evaluation criteria giving findings credibility.”
Lucanet
Authority
“We are impressed by how often BARC is cited in LLM searches. This underscores its position as one of the central and leading authorities in the fields of data, AI, and analytics.”
Christian Wagner, Executive Solution Specialist
IBM
Research value
“Most analytically useful of all research I’ve used in my career.”
Doug Barton, President and Chief Customer Officer
UBIX.AI
Service provider
“The BARC speakers were immaculate. Amount of inbound has increased significantly.”
Ometis, Management Team
What Happens When You Get in Touch
1
You tell us your goals.
You spend 30 minutes with someone who knows your segment and discuss your offering, audience, and growth plans.
2
We give you a candid assessment.
We explain where BARC can help, what an engagement could include, and where we are not the right fit.
3
You decide.
You choose whether to continue. There is no obligation.
Tell Us Where You Want to Grow
Book a 30-minute discovery call with someone who knows your market segment.
- We reply within 1 business day.
- You get a clear assessment of where BARC can help and where we are not the right fit.
- The conversation focuses on your goals. There is no obligation.
Let's get in touch!
Christoph Kreutz
Head of Events | Account Executive
Together with the BARC team, Christoph develops our events, builds client relationships, and creates value for the data community.
Debra Peryea
Client Services Manager BARC US
Debra manages research sales and vendor relations for BARC, connecting data and analytics software vendors with visibility and go-to-market opportunities.
Angela Tischler
Account Executive
Angela is in close contact with software vendors and also takes care of accounting and office management for BARC Austria.
Leia Ursel
Account Executive | New Business Specialist
Leia helps software providers to grow and to position themselves strategically.
Questions Vendors and Service Providers Ask Us
You can generate demand through BARC events, content, and other visibility opportunities that reach data, analytics and AI professionals who are actively evaluating solutions. We do not provide contact lists or guarantee leads or pipeline. Our research remains independent of commercial engagements. In a discovery call, we discuss which formats fit your goals.
BARC keeps commercial engagements separate from research, evaluations, and analyst opinions. Clients can engage us for analyst time, event participation, and clearly attributed content. These engagements do not influence ratings, rankings, recommendations, or research findings. This separation is reflected in our contracts and in more than 25 years of published research.
Yes. BARC works globally, with teams in North America and Europe. Many of our clients are based in North America. Some work with us in their home market, while others draw on our European market expertise when expanding. Many do both.
Yes. Consultancies and implementation partners work with BARC to make their expertise visible, show what sets them apart, and reach organizations looking for a partner.
A 30-minute discovery call. You tell us where you want to grow, and we explain where BARC can help and where we are not the right fit.