2025 was an exceptional year for the Data Culture Podcast. We released 51 new episodes featuring conversations with data leaders across different industries. The show reached over 172,000 downloads and streams from listeners in more than 100 countries.
This year we expanded to YouTube, bringing the podcast to video for the first time. Our most-watched episode, “How to Drive Analytical Transformation” with Christiane Busche from HDI, reached over 15,000 views.
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Agentic AI, Data Products, and Data Culture. Our most popular episodes show how organizations are putting these concepts into action. Thanks to all our guests who shared their insights with the community.
Agentic AI
In 2025, the AI conversation has made one thing clear: advanced applications like autonomous agentic systems only succeed when they’re built on quality data. Companies like ZEISS and Salesforce are generating real business value with GenAI and agentic analytics, but as experts Joe Reis and Kevin Petrie have shown, these outcomes depend on strong data quality, governance, and modern engineering practices. The takeaway? You can’t realize AI’s potential without solid data management.
How do organizations become data-driven at scale? Common patterns emerge from these conversations: treating data as a product, enabling self-service access, and finding the right balance between centralized and decentralized ownership.
Organizations demonstrate this in practice: Siemens operates 250+ data products for 7,000+ users using a “share-unless principle.” Cambridge University Press & Assessment relies on data marketplaces with clear contracts to enable AI applications. Wayne Eckerson distinguishes between data assets and data products, emphasizing that product management is critical to their value and usability.
Building a data-driven organization requires focusing on both culture and competence.
The approaches of two different organizations illustrate this principle: NHS Property Services uses a six-pillar framework to shape its data culture, while BASF built a Data and AI Academy to develop employee skills. Different approaches, same lesson: data transformation requires investing in people – their mindset and their capabilities.
Over 50 episodes in 2025, and we’ve talked with data experts about their real-world projects: What works in practice? Where do initiatives fail? Which solutions actually deliver value?
Thank you to all our guests for their candid insights—and to our community for the great discussions and engagement. Here’s to an exciting 2026!
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As founder and CEO, Dr. Carsten Bange has built BARC into Europe’s leading market analysis and consulting firm for data & analytics over the past 25 years. With his team of 50 people, he helps companies make the strategic, organizational and technological decisions that ensure their successful transformation into data- and analytics-driven organizations.
Dr. Bange is considered one of the leading experts on the technology market and the beneficial use of data & analytics, which makes him a sought-after speaker, author and consultant for companies, software vendors and service providers as well as investors.
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