BARC Strengthens Global CPM Expertise with Appointment of Kelley Lynn Kassa as Analyst
We are excited to announce that Kelley Lynn Kassa has joined BARC as Analyst for Corporate Performance Management (CPM), further strengthening our global expertise.
Kassa brings more than 20 years of experience in corporate performance management, enterprise performance management, and related solutions, with senior marketing and advisory roles at Applix, IBM, Varicent, Datawatch, and BPM Partners. Most recently, she has provided thought leadership and content strategy for Revelwood, focusing on IBM Planning Analytics, Workday Adaptive Planning, BlackLine, and Incorta.
Known for her ability to translate technical complexity into clear and actionable insights, Kassa has authored hundreds of thought leadership pieces and success stories and contributed articles to MIT Sloan Executive Education’s Innovation at Work blog and Foodies of New England magazine.
Dr. Christian Fuchs, Head of Data & Analytics Research at BARC, emphasized the impact of her appointment: “Kelley’s deep knowledge of CPM technologies and her experience with vendors and implementation partners will significantly enrich our CPM research and advisory portfolio. She brings the perspective of someone who understands not only the technology but also how organizations apply it to improve decision-making and performance.”
Shawn Rogers, CEO at BARC US, highlighted the strategic importance of Kassa’s arrival: “Kelley’s appointment strengthens our ability to serve clients in North America while continuing to expand our global analyst team. With her joining, we are taking another important step in deepening our market coverage and extending BARC’s presence in the U.S. to meet the growing demand for independent analysis in CPM and data & analytics.”
Kassa is based in Boston, MA, and will focus on expanding BARC’s CPM research, contributing to studies, surveys, and advisory engagements, while supporting BARC’s growing presence in the U.S. market.
