Andreas Dietz
Account Executive
Andreas is part of the vendor sales team and is responsible for supporting various software vendors.
BARC Emerging Provider Program · AI, Data, Analytics & CPM
Foundation Package
Your first step to visibility. For young vendors that want to become findable and test their market story with independent feedback.
From: 1,500.00 € plus statutory VAT
≈ €125/month, a fraction of one trade-show table.
Included Features
Everything you need to get on your buyers’ radar
Add-Ons
Add more reach where you need it
Add content, research and lead-generation formats to support your market presence.
Add-on
What it does for you
Price
Podcast
Position your expertise in a professional format and reach a relevant, qualified audience.
€1,300
BARC webinar incl. leads
Generate visibility, expert exchange and qualified leads around a topic relevant to your solution.
€2,900
BARC research access
Use BARC research to strengthen your market understanding, positioning and sales narrative.
€950
Blog post
Tell your story with BARC context for awareness and sales enablement.
On request
Spotlight report
Give your topic or use case a dedicated stage, backed by analyst weight.
On request
Start with Foundation
Your first step into the BARC ecosystem.
More ways to grow with BARC
Expand your market presence with Visibility or Growth
If you need more visibility, analyst engagement or market activation from the start, explore our larger packages.
Visibility
Build a stronger market presence with an enhanced vendor profile, additional analyst time and Summit visibility.
€
7,500
/ year
-
Enhanced vendor profile: user ratings, case studies, backlink, logo
-
AI/LLM discovery optimization: be found where buyers research next
-
90-minute analyst briefing
-
Option to be evaluated for an Emerging Vendor label
-
2× BARC Summit attendee passes
-
Roll-up at the BARC Summit
-
Access to add-ons
Most popular for scale-ups
Growth
Combine visibility, content, events and partner access in a broader market activation package.
€
15.000
/ year
-
Enhanced vendor profile
-
180-minute analyst briefing
-
Evaluation for label, badge, or certificate
-
3× BARC Summit attendee passes
-
1× small booth at a Signature Summit
-
1× co-branded blog post
-
Partner search: BARC Partner Database + moderated intro calls
-
BARC Retreat pass
Explore Visibility and Growth
Get in touch to discuss your challenges
FAQ
Questions vendors ask before they start
If you are a software vendor in the data and analytics space and want to strengthen your visibility, credibility, or positioning, it very likely fits. The form helps us find the right package together, and if a smaller start is smarter for you, that’s what we’ll recommend.
It makes you easier to find in exactly the market that matters, and it helps prospects understand your solution in a context they already trust. For an emerging vendor, that context does work your own website can’t.
You get an independent view of your positioning, audience, and market story — the kind of feedback that helps marketing, sales, and product communication before the market delivers it the hard way. Most young vendors adjust their story after their first briefing.
Yes. Foundation is the compact entry for first visibility and first BARC feedback. €1,500 per year, designed specifically for start-up budgets.
Yes, and most growing vendors do. You can add building blocks at any time or move to a larger package as your growth stage changes. Nothing you invest now is lost when you scale up.
We review your details and recommend a concrete next step: A package start, an add-on selection, or a short call. No obligation until you decide to start.
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