Roland Hölscher
BARC Ambassador & Fellow
Roland Hölscher is a BARC Ambassador & Fellow specializing in B2B go-to-market strategy, sales leadership, and the BI, AI, and CPM markets. He supports technology vendors in applying BARC expertise to their growth strategies and advises investors, buyers, and vendors on M&A activities.
Profile
Roland combines over 25 years of B2B GTM and sales leadership with a clear conviction: technology only counts when it creates real, measurable value that genuinely moves the customer forward. His track record includes driving growth as CEO of arcplan Group, Executive Vice President at Longview Solutions, and Chief Revenue Officer (CRO) at BARC and other tech companies.
As a BARC Ambassador & Fellow, Roland helps vendor organizations maximize the value of BARC services within their go-to-market strategies and execution while supporting BARC’s M&A practice as an advisor to investors, buyers, and technology vendors.
Areas of expertise
- BI, AI, CPM market experience and intelligence
- GTM Strategy development and execution
- Sales leadership and growth enablement
5 questions to Roland Hölscher
Which song did you listen to last?
Eric Bazilian: Better Times
What is the coolest thing about your engagement as a BARC Fellow and Ambassador?
Leveraging data for better business outcomes has been my passion from the very beginning of my career. BARC provides truly unique perspectives and expertise in current and future developments of Data & AI. Enabling BARC customers to leverage these assets to drive value in their GTM approaches is genuinely rewarding.
What do you like to do in your free time?
Cycling – my longest tour was cycling all the way from Villach in Austria to Palermo in Sicilia – a very rewarding experience.
How did you get to know BARC?
I was a BARC customer for many many years, experiencing the power of research as well as the reach and impact of BARC advisory and events. When Carsten provided the opportunity to help others benefit from BARC services, it was an immediate decision to join the BARC team.
What will be your next project?
Leveraging AI for GTM and sales execution. This is a huge opportunity.