How Urban Sports Club Operationalizes AI with Clear Ownership – with Artur Yatsenko
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“The pinnacle is the trust that you build with the stakeholders and the data consumers. And you can lose it very easily.”
Artur Yatsenko, Director of Data Engineering at Urban Sports Club shares practical lessons on scaling AI adoption beyond pilots: why constant hackathons can stall progress, how linking AI initiatives to OKRs clarifies impact, and why clear ownership and maintenance plans matter. Plus: measurable AI productivity gains (40 minutes down to 7), personalization via recommendation engines, and why trust in data is the foundation for sustainable AI.
Artur on LinkedIn.
Carsten Bange on LinkedIn.
BARC on LinkedIn.
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