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BARC Partners with Veteran Analyst to Expand North American Presence

Würzburg, Germany – April 19, 2023: BARC announces a new strategic partnership with long-time industry veteran and analyst Shawn Rogers as a BARC fellow. This collaboration will add a dedicated US-based analyst to BARC’s worldwide market coverage, further enabling the company to grow its business across North American markets while building closer ties with its customers and prospects. For many years, BARC and Rogers have partnered on research, events and other business intelligence, analytics and data-focused industry projects.

Shawn Rogers brings over 28 years of international experience as an industry analyst, thought leader, speaker, author and instructor on data, business intelligence (BI), analytics, artificial intelligence (AI), machine learning (ML) and cloud technologies. His former analyst roles and executive strategy positions with enterprise software firms give him a unique industry perspective that will significantly benefit customers. Rogers is a published author and has co-written two industry-leading books, “Social Data Analytics” and the latest, “Analytics: How to Win with Intelligence.” He was recently named one of the Top 50 Global Thought Leaders on Analytics 2023 by Thinkers360.

Shawn Rogers

“I am honored to be part of the BARC team and look forward to contributing to the company’s growth in the North American market. Together, we will continue to deliver valuable insights and innovative solutions to our clients,” stated Mr. Rogers.

The expanded investment by BARC in the North American market, which also includes a relaunch of its English language website will enable it to deepen ties with clients and prospects, increase its presence at events and programs, and deliver the BARC portfolio of research and events to the market.

Dr. Carsten Bange, CEO of BARC, shared, “We couldn’t be more delighted to welcome Shawn to the BARC team. His remarkable background as a thought leader and his vast industry knowledge will undoubtedly be a game-changer for our clients, enabling us to deliver even more valuable insights and innovative solutions to the North American market. We’re confident that Shawn’s contribution will help drive our continued growth and success in the region.”

About BARC

BARC is a leading analyst firm for data & analytics and enterprise software with a reputation for unbiased and trusted advice. Our expert analysts deliver a wide range of research, events and advisory services for the data & analytics community. Our innovative research evaluates software and vendors rigorously and highlights market trends, delivering insights that enable our customers to innovate with data, analytics and AI. BARC’s 25 years of experience with data strategy & culture, data architecture, organization and software selection help clients transform into truly data-driven organizations.


Axel Bange

Axel Bange

+49 931 880 651 0
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