Larissa Baier
Senior Analyst Data & Analytics
Larissa is a Senior Analyst working in research and consulting.
Publication: June 2025
BARC Score Enterprise BI & Analytics Platforms
BARC Score Enterprise BI & Analytics Platforms is a comparison of 16 vendors and their position in the market.
To purchase the BARC Score, please contact us.
With the help of BARC Score Enterprise BI & Analytics Platforms
- you will get an overview of the enterprise BI & analytics market segment.
- you will be able to assess the market position and portfolio of software vendors.
- you will have the foundation to build your long list or short list.
Further information
The eleventh edition of BARC Score Enterprise BI & Analytics Platforms evaluates the most important international manufacturers of modern enterprise business intelligence and analytics platforms on the basis of an extensive criteria catalog and customer evaluations.
Selection of vendors
There are two categories of inclusion criteria for this BARC Score: The first is associated with a vendor’s products and the other is linked to the financial results relating to those products. To be evaluated in this BARC Score, a vendor must have a strong focus on providing BI & analytics functionality and supply at least four out of the five use cases listed below with a broad feature set not merely focused on one industry or use case:
- Formatted reports
- Dashboards
- Analysis and ad hoc query
- AI & ML features
- Self-service BI & analytics
In addition, the vendor must generate a minimum of €15 million in license revenue per year with the above product set, spread across at least two separate geographical regions. Furthermore, the product set must have a significant number of implementations and license or subscription revenues worldwide across different geographies to be considered as global. We consider the following regions as individual geographies:
- Europe, Middle East and Africa
- North America
- Latin America
- Asia-Pacific
| Vendor | Product(s) |
|---|---|
| Amazon Web Services (AWS) |
Amazon QuickSight AWS Glue DataBrew Analytics-related services such as SageMaker |
| Domo | Domo Data Experience Platform |
| Google Cloud Platform (Google) |
Looker Analytics-related services such as Vertex AI |
| ibi | WebFOCUS |
| IBM |
IBM Cognos Analytics IBM Cloud Pak for Data IBM Watson Studio IBM watsonx |
| insightsoftware | Logi Symphony |
| Microsoft |
Fabric (Power BI, Paginated Reports) Analytics-related services such as Azure ML |
| Oracle |
Oracle Analytics Cloud Oracle Analytics Server OCI Data Science |
| Pyramid Analytics | Pyramid Decision Intelligence Platform |
| Qlik | Qlik Cloud® (esp. Qlik Cloud AnalyticsTM) |
| SAP | SAP Business Data Cloud (esp. SAP Analytics Cloud) and SAP Joule |
| SAS | SAS Viya and its BI & analytics-related modules, especially SAS Visual Analytics |
| Strategy | Strategy ONE |
| Tableau (Salesforce) | Tableau Cloud & Tableau Next |
| ThoughtSpot | ThoughtSpot |
| Zoho | Zoho Analytics |
Software evaluation
Software providers are evaluated on two dimensions, ‘Portfolio Capabilities’ and ‘Market Execution’, each representing an axis on the chart.
In addition to BARC’s analyst opinion, user experience also plays an important role.
For our Scores in the areas of BI, analytics and business planning, we draw on the world’s largest surveys for BI & analytics and planning software, the BI & Analytics Survey and the Planning Survey, which ask companies each year about their satisfaction with software vendors and solutions.
Detailed analyst knowledge and comprehensive survey results are summarized in the BARC Score report and chart. The chart provides a clear view of each vendor’s market position and portfolio.
Authors
Martin Raffeiner
BARC Fellow, Senior Analyst Data & Analytics
With a background in management and technology consulting, Martin helps clients make the most of data and the tools to process and analyze it for business success.
Robert Tischler
Senior Analyst Data & Analytics
Robert's focus is on research and advisory. He is also responsible for BARC's business in Austria.
Shawn Rogers
CEO BARC US