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The BI & Analytics Survey 25 – What Users Say About Leading Products

October 29, 2024 – BARC publishes The BI & Analytics Survey 25, the latest edition of the world’s largest user survey on Business Intelligence & Analytics software. Based on insights from 1,136 participants, the survey sheds light on key trends, challenges and opportunities in the ever-evolving BI and analytics landscape.

The BI & Analytics Survey provides a global perspective on companies’ satisfaction with their BI and analytics software. The study takes a detailed look at the competitive environment and examines the strengths and weaknesses of 17 leading BI and analytics products, including smaller, specialized tools.

“Modern BI and analytics software plays an increasingly important role in business success,” comments Robert Tischler, Senior Analyst at BARC. “Choosing the right products is crucial to unlocking the full value of data. Our study navigates the market’s complexities, helping companies make informed choices and avoid costly mistakes in software selection.”

Some Key Findings from The BI & Analytics Survey 25:

  • The correlation between price-performance ratio and business value is notable. Products that meet or exceed sales promises are highly valuable to companies, and their performance justifies the costs. 
How would you rate the price-performance ratio of your BI product? (n=816, Source: The BI & Analytics Survey 25, Copyright: BARC)
How would you rate the price-performance ratio of your BI product? (n=816, Source: The BI & Analytics Survey 25, Copyright: BARC)

  • Companies plan to modernize their data management and make data delivery faster and more efficient to improve accessibility and comprehension for users. Another key focus is introducing powerful software for more users and creating reports based on new data sources.
What approaches is your company planning to improve BI and analytics?  (n=623, source: The BI & Analytics Survey 25, Copyright: BARC)
What approaches is your company planning to improve BI and analytics?  (n=623, source: The BI & Analytics Survey 25, Copyright: BARC)

When comparing reasons for purchase with the actual benefits achieved, it becomes evident that companies should focus more on vendor and product-specific criteria, such as a vendor’s high level of innovation and the software’s capacity to handle large data volumes. 

Reasons for purchasing a BI and analytics product compared to the Business Benefit Index (n=900, source: The BI & Analytics Survey 25, Copyright: BARC) 
Reasons for purchasing a BI and analytics product compared to the Business Benefit Index (n=900, source: The BI & Analytics Survey 25, Copyright: BARC) 

  • Need for thorough software evaluations: The study underscores the importance of competitive evaluations that match companies’ unique needs with the capabilities of various BI and analytics products to find the right software. 

The BI & Analytics Survey 25 also tracks industry trends and offers a forward-looking perspective on emerging technologies and their impact on the market. Companies aiming to maximize their data value can benefit from the study’s detailed quantitative results, based on extensive feedback from BI and analytics experts worldwide.

With its rich dataset and in-depth analyses, The BI & Analytics Survey 25 is an invaluable resource for companies seeking to support strategic decisions with reliable data. This year’s results are presented in multiple focused reports, each providing a deeper insight into specific market segments and software products.

BI & Analytics Survey 25 – Overview: https://barc.com/research/bi-analytics-survey/

Software Reviews: https://barc.com/reviews/business-intelligence-analytics/

Shop: https://barc.com/product/the-bi-analytics-survey/

About BARC

BARC is a leading analyst firm for data & analytics and enterprise software with a reputation for unbiased and trusted advice. Our expert analysts deliver a wide range of research, events and advisory services for the data & analytics community. Our innovative research evaluates software and vendors rigorously and highlights market trends, delivering insights that enable our customers to innovate with data, analytics and AI. BARC’s 25 years of experience with data strategy & culture, data architecture, organization and software selection help clients transform into truly data-driven organizations.

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Axel Bange

Axel Bange

+49 931 880 651 0
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