Key Trends in Data Monetization: An Analysis
Fourth article of Doug Laney's series on AI and data strategy
Reading time: 3 minutes
Last edited: August 5, 2025
An analysis of over 1,000 companies reveals key trends in how organizations are generating measurable economic value from their data assets.
Exclusive content for BARC+ subscribers
Read more with a BARC+ subscription. For anyone who wants to know what really drives the data & analytics world.
BARC+
For just €79 per month (€948 per year) you can access all the paid content on www.barc.com.
Your benefits:
- Get independent information on trends, market developments and software solutions in data, analytics, business intelligence, data science and corporate performance management.
- Make data & analytics decisions based on numbers, data, facts and expert knowledge
- Access to all premium articles and all our research, including all software comparison studies, scores and surveys.
- Unlimited access to BARC’s content library
- Consume unlimited content anywhere
Already subscribed to BARC+? Log in here.
In this series
- 1. A Strategic Framework for AI Agents (BARC+)
- 2. How Well Is Data Fueling Your Company’s Digital Revolution?
- 3. AI Ethics Essentials: Lawsuit Over AI Denial of Healthcare
- 4. Key Trends in Data Monetization: An Analysis (BARC+)
- 5. Your Vogue New Subsidiary: A Data Company
- 6. Viral Shopify CEO Manifesto Says AI Now Mandatory For All Employees
- 7. When Insights Lack Oversight: LA Times AI Bot Coddles The Klan
- 8. Lessons in Operational Resilience: An Analysis of a Crisis (BARC+)
- 9. The AI-Driven VC: A New Era In Investing
- 10. GDPR Violations And Fines: Trends, Insights, and Compliance Strategies
- 11. The Discipline of Data Disposal: A Strategic Guide (BARC+)
- 12. Beyond AI: Preparing For Artificial Superintelligence
- 13. Artificial Irony: Misinformation Expert’s Testimony Has Fake AI Citations
- 14. Navigating AI and IP: A Guide to Copyright & Ownership (BARC+)
- 15. Bridging The Atlantic AI Investment Divide
Don‘t miss out!
Join over 25,775 data & analytics professionals and get the latest product insights, research, surveys and more!
Discover more content
About the author(s)
Senior Analyst Data & AI
Douglas Laney is a renowned thought leader and advisor on data, analytics, and AI strategy. He is a best-selling author, as well as a featured speaker and business school professor. Laney has been recognised repeatedly as a top-50 global expert on data-related topics and is a three-time Gartner annual thought leadership award recipient. He originated the discipline of infonomics – recognising and treating data as an actual economic asset. Laney continues to focus on helping organisations and their leadership innovate with and optimise the value of their data assets.