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Last edited: August 7, 2025
This article synthesizes the key discussion from the panel discussion featured in the BARC webinar, “Datensouveränität in der Praxis,” focusing on practical, ‘how-to’ recommendations.
From Strategy to Action
New BARC research reveals a striking shift in enterprise IT strategy. The era of “cloud-only” is being replaced by a more pragmatic approach, with 19% of companies now increasing their on-premises usage and another 13% slowing or stopping cloud migrations. The market is decisively moving toward hybrid models, with 51% of organizations actively strengthening their hybrid cloud strategies. This is not a retreat from innovation, but a strategic pivot driven by the non-negotiable business need for data sovereignty.
But moving from the “what” to the “how” is fraught with complexity and high-stakes architectural decisions. As Mathias Nöbauer, CEO of the European cloud provider Exoscale, warns…
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About the author(s)
Founder & CEO
As founder and CEO, Dr. Carsten Bange has built BARC into Europe’s leading market analysis and consulting firm for data & analytics over the past 25 years. With his team of 50 people, he helps companies make the strategic, organizational and technological decisions that ensure their successful transformation into data- and analytics-driven organizations.
Dr. Bange is considered one of the leading experts on the technology market and the beneficial use of data & analytics, which makes him a sought-after speaker, author and consultant for companies, software vendors and service providers as well as investors.