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Publication: June 2022

BARC Score Analytics for Business Users

With BARC Score Analytics for Business Users, you can compare 16 vendors at a glance and see how BARC analysts rank their portfolios.

To purchase the BARC Score, please contact us.

With the help of BARC Score Analytics for Business Users

  • you get a detailed overview of the market for analytics software for business users.
  • you will be able to assess the market position and portfolio of software vendors.
  • you will have a foundation to build your long list or short list.

Further information

The third edition of BARC Score Analytics for Business Users examines the solutions of 16 major vendors in the global marketplace based on their strengths and weaknesses. It evaluates business user support for the entire analytical cycle: from data and its preparation to presentation and shared use of content across the organization.

Selection of vendors

To be included in BARC Score Analytics for Business Users, vendors and tools must meet a number of financial and technical criteria.

Products must support the complete analytics cycle covering at least ‘data preparation’, ‘visual analysis’ and ‘dashboards’. All steps of analytics content creation must be accessible and usable for business users, and seamless integration between all components is required.

In addition, the vendor must generate a minimum of 10 million Euros in license revenue per year with the above products, spread across at least two separate geographical regions. Furthermore, the product set must have a considerable number of implementations and license or subscription revenue across different geographical regions to be considered as global. All global economic regions are taken into account (i.e., Europe, Middle East and Africa, North America, Latin America and Asia Pacific).

Vendor Product(s)
Domo Domo Business Cloud
Dundas Data Visualization Dundas BI
IBM IBM Cognos Analytics
Microsoft Power BI
MicroStrategy MicroStrategy Analytics Platform
Oracle Oracle Analytics Cloud
Pyramid Analytics Pyramid
Qlik Qlik Sense
SAP SAP Analytics Cloud
SAS SAS Visual Analytics
Sisense Sisense
Tableau Tableau Platform
ThoughtSpot ThoughtSpot
TIBCO Spotfire
Yellowfin Yellowfin BI
Zoho Zoho Analytics

Software evaluation

Software providers are evaluated on two dimensions, ‘Portfolio Capabilities’ and ‘Market Execution’, each representing an axis on the chart.

In addition to BARC’s analyst opinion, user experience also plays an important role.

For our Scores in the areas of BI, analytics and business planning, we draw on the world’s largest surveys for BI & analytics and planning software, the BI & Analytics Survey and the Planning Survey, which ask companies each year about their satisfaction with software vendors and solutions.

Detailed analyst knowledge and comprehensive survey results are summarized in the BARC Score report and chart. The chart provides a clear view of each vendor’s market position and portfolio.


Dr. Carsten Bange
Founder & CEO
Dr. Carsten Bange is the founder and CEO of BARC.
Larissa Baier
Senior Analyst Data & Analytics
Larissa is a Senior Analyst working in research and consulting.
Robert Tischler
Senior Analyst Data & Analytics
Robert's focus is on research and advisory. He is also responsible for BARC's business in Austria.
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