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IBM Cognos Analytics with Watson

What is IBM Cognos Analytics with Watson?

Web-based BI suite for reporting, analysis (visual, advanced), dashboards with a Jupyter Notebook integration.

BI, Analytics & CPM
●● Reporting / Dashboards
●● Analysis
● Advanced Analytics
– Planning
– Financial Consolidation

= Function covered, ●● = Functional focus

= Function covered
●●
= Functional focus

About IBM Cognos Analytics with Watson

Self-description of the vendor

No vendor self-description available

IBM Cognos Analytics with Watson BARC Review & Rating

Provider and product description

IBM® is one of the world’s largest vendors of IT hardware, software and services. The company has a global workforce of approximately 282,000 employees and is active across the globe. In 2007, IBM purchased the BI vendor Cognos and made their software the center of its BI & analytics product offerings.

IBM offers a broad portfolio of analytics, performance management and advanced analytics solutions to support its customers with their businesses and increase productivity. Its major offerings include IBM Cognos Analytics , IBM watsonx and IBM Cloud Pak for Data. IBM supports a wide range of deployment requirements by offering both cloud and on-premises options as well as the option of a client-preferred IaaS provider or IBM Cloud data centers (single or multi-tenant).

Cognos Analytics is IBM’s BI & analytics platform. Its functional strengths lie in enterprise reporting, self-service dashboards and AI-assisted analytics categories, combining ease of use with elaborate governance features in an end-to-end platform. The product can be used in large-scale scenarios supporting the needs of many concurrent users as well as large data volumes.

An important go-to-market message for IBM is that Cognos Analytics provides AI-powered insights faster and for every user. The vendor has incorporated NLQ, automated insights and intent-driven modeling and has invested in automation and ML capabilities across data modeling, dashboards, data exploration (‘Exploration’) and an analytics chat assistant. The Cognos Analytics assistant allows users to explore data by asking natural language questions and by receiving insightful answers with a presentation-ready dashboard or report. Cognos’ built-in ML capabilities can also identify trends and forecast results, helping companies to identify relevant influencers and correlations and calculate quick predictions.

IBM has also extended the advanced and predictive analytics capabilities of Cognos Analytics to bring business analyst and data scientist workloads together. For instance, Jupyter Notebooks has been incorporated in the user interface to provide greater flexibility in data preparation, statistical analysis and ML. The product also connects with IBM watsonx, the vendor’s advanced analytics platform targeted at data scientists and developers. Besides its widely known visual modeling capabilities, watsonx includes coding modules based on Jupyter Notebooks for development in R and Python, AutoML and embedded decision management. Watsonx also offers IBM’s proprietary Granite and third-party LLMs, along with the Prompt Lab and Tuning Studio components. Cognos Analytics can also be deployed as part of IBM Cloud Pak for Data to enable many types of analytics use cases.

Customers seeking a solution to help business users access their analytics content in one place may find it in IBM Analytics Content Hub. This product is an OEM used by IBM to provide a central point of access not only to IBM’s products, such as IBM Cognos Analytics and IBM Planning Analytics, but also for third-party providers.

Strengths and challenges of IBM Cognos Analytics with Watson

BARC’s viewpoint on the product’s strengths and challenges.

Strengths
  • Cognos Analytics is a well-integrated end-to-end platform for governed analytics for business users that spans data preparation and modeling to analysis, reports and dashboards
  • Cognos Analytics supports report creation by business users on the web which can then be polished by professionals and distributed to a large audience
  • Automated insights in ‘Explorations’ help to find relationships in large data sets, discover relevant drivers for a metric and create detailed forecasts
  • Broad capabilities for advanced analytics and AI with product lines such as IBM watsonx and IBM Cloud Pak for Data
  • Versatile use of the platform through more deployment options and improved openness (APIs)
Challenges
  • ‘Reports’ requires better-trained users than ‘Explorations’ and ‘Dashboards’, limiting the possibilities for business analysts to create highly formatted print-oriented reports
  • The ‘Reports’ and ‘Dashboards’ modules are not fully integrated, so there are several different visualization engines and objects such as ‘Custom Controls’
  • Natural language assistant does not use LLMs to offer more precise and broader support for business users as some competing solutions do
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IBM Cognos Analytics with Watson User Reviews & Experiences

The information contained in this section is based on user feedback and actual experience with IBM Cognos Analytics with Watson.

The information and figures are largely drawn from BARC’s The BI & Analytics Survey, The Planning Survey, The Financial Consolidation Survey and The Data Management Survey. You can find out more about these surveys by clicking on the relevant links.

Who uses IBM Cognos Analytics with Watson in a BI & analytics context and how

Why users buy IBM Cognos Analytics with Watson and what problems they have using it

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Individual user reviews for IBM Cognos Analytics with Watson

Role
Head of business department
Number of employees
100 - 2.500
Industry
Insurance
Source
BARC Panel, The BI & Analytics Survey 25, 05/2024
What do you like best?

Flexibilität der Lösungen.

What do you like least/what could be improved?

IBM sollte eine klarere Weiterentwicklungsstrategie verfolgen.

What key advice would you give to other companies looking to introduce/use the product?

-

How would you sum up your experience?

In Summe positiv, wenn auch IBM wenig auf Kundenwünsche eingeht.

Role
CEO
Number of employees
100 - 2.500
Industry
IT
Source
BARC Panel, The BI & Analytics Survey 25, 04/2024
What do you like best?

Security: das Abbilden eines Rechtemodells. Entwicklung von Reports, welche auch über Datenmodelle hinaus gehen.

What do you like least/what could be improved?

Die vollständige Integration vom IBM Planning Analytics (TM1). Es sind aktuell nicht alle Funktionen gegeben und der Hersteller positioniert für Planning Analytics eigene Weboberflächen für Dashboarding und Reporting.

What key advice would you give to other companies looking to introduce/use the product?

Die Auswahl eines guten Implementierungspartners.

How would you sum up your experience?

-

Role
Project manager for BI/analytics from IT
Number of employees
100 - 2.500
Industry
IT
Source
BARC Panel, The BI & Analytics Survey 25, 04/2024
What do you like best?

Data security and governance and the new AI features to automate tasks and provide data-driven recommendations.

What do you like least/what could be improved?

The mobile app is not enough comprehensive compared to the the desktop version.

What key advice would you give to other companies looking to introduce/use the product?

Start with understanding the data sources before undertaking your first project

How would you sum up your experience?

Professional and reliable BI solution backed up by a top support organization.

Role
Project manager for BI/analytics from IT
Number of employees
More than 2.500
Industry
Transportation and logistics
Source
BARC Panel, The BI & Analytics Survey 25, 05/2024
What do you like best?

Kann gut skaliert werden.

What do you like least/what could be improved?

Handhabung, Reaktion auf den europäischen Markt.

What key advice would you give to other companies looking to introduce/use the product?

Lizenzen gut verhandeln und gut beraten lassen, was man braucht.

How would you sum up your experience?

Gutes Produkt, gut skalierbar, für Reporting und Analysen gut geeignet, Dashboarding hinkt hinter der Konkurrenz nach.

Role
Project manager for BI/analytics from IT
Number of employees
100 - 2.500
Industry
Manufacturing
Source
BARC Panel, The BI & Analytics Survey 25, 05/2024
What do you like best?

You can do almost everything.

What do you like least/what could be improved?

Not user-friendly.

What key advice would you give to other companies looking to introduce/use the product?

No self-service report, the tool is too technical.

How would you sum up your experience?

Not very attractive, not cheap. IBM should work to unify the different tools and simplify.

Role
Consultant
Number of employees
More than 2.500
Industry
Services
Source
BARC Panel, The BI & Analytics Survey 25, 04/2024
What do you like best?

Flexibilität, Skalierbarkeit, AI-Integration.

What do you like least/what could be improved?

Benutzeroberfläche des Fat-Cliens wirkt altmodisch.

What key advice would you give to other companies looking to introduce/use the product?

Seien Sie bei dert Einführungsplanung realistisch und trauen Sie nicht dem Softwareverkäufer.

How would you sum up your experience?

Einführung hat sich gelohnt und meilenweit vorwärts gebracht.

Survey Information
Number of reviews for IBM Cognos Analytics with Watson
28
Reviewed versions
80 percent version 11, 7 percent each versions 7, 10 and 12
Peer groups in the survey
Large/Enterprise-Wide Implementations, Report & Dashboard Focus, Analysis Focus, International BI Giants
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