Douglas Laney
BARC Fellow
Douglas Laney is a renowned thought leader and advisor on data, analytics, and AI strategy.
Stop Guessing, Start Growing: Build a Data Strategy that Actually Works
We help you move from a paper-only plan to a powerful data-driven culture, turning your company’s data into your most valuable asset.
The Problem
Your data strategy is stuck on paper
Often, data strategy and data cuture stall at the transition into daily operations
While becoming a data-driven enterprise is a declared goal for many companies, the path to achieving it is challenging. It’s often unclear what a Data strategy truly entails, and without a strong data culture to support it, even the best strategy will fail.
According to our BARC Data Culture Survey 23, 94% of all companies consider data strategy and data culture to be relevant, yet the business benefits often remain unclear and implementation stalls. Companies want to get more business value from data, but the need for investment and change is not tangible enough to drive progress.
There are many obstacles on the way to becoming a data-driven company: Data is isolated in silos, making decision-support systems ineffective. A lack of critical data skills prevents data-driven decisions, processes, and products. The implementation of data quality, security, and data protection measures is difficult.
The Solution
A truly data-driven enterprise treats data as an essential business resource
The BARC Data Culture Framework
A great data strategy doesn’t start with technology, it starts with your business goals.
The BARC Data Culture Framework is a proven, use-case-oriented methodology designed to connect your strategy directly to measurable business outcomes. It provides a structured process for defining the specific business, technical, and organizational measures required to foster data literacy and making your entire organization smarter. These measures then form the foundation of an achievable roadmap and an effective communication plan.
How You Will Succeed
BARC offers a wide range of consulting services focused on Data Strategy and Data Culture. Our experienced analysts support enterprise projects every day and are here to advise you on all questions related to Business Intelligence, Data & Analytics.
Align on Goals: We start with your unique business objectives to ensure your data strategy delivers tangible ROI, whether that’s increasing revenue, improving efficiency, or creating new products.
Build Your Actionable Roadmap: Get a step-by-step plan that outlines the specific technical, organizational, and skill-based changes you need to make—no jargon, just clear actions.
Foster a True Data Culture: We help you cultivate data literacy and communication, empowering your teams to finally make faster, more confident decisions every single day.
Explore our related services, or contact us us directly for a consultation.
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What our customers say about us
Read our customer success stories to find out how we help our customers achieve their goals.
The BARC data culture workshop was very insightful, particularly the original industry survey results, which offered valuable benchmarks. It helped our participants gain a better understanding of how to measure and improve data culture, drive organizational changes, and become better data leaders. A great opportunity for organizations looking to foster a sustainable data culture and elevate their decision-making processes.
Dr. Wen (Jenny) Shi
Lead Data Scientist, zeroG
These companies trust us
Our experts
Gernot Molin
Fellow & Senior Analyst
Gernots focuses on the architecture of enterprise-wide, cloud-based data platforms that efficiently deploy integrated data and AI/ML algorithms.
Herbert Stauffer
Senior Analyst Data & Analytics
Herbert is a Senior Analyst Data & Analytics and General Manager of BARC Schweiz GmbH.
Jacqueline Bloemen
Senior Analyst Data & Analytics
Jacquelines main focus is on data & analytics strategy, architecture and organization, as well as data culture and data literacy.
Martin Raffeiner
BARC Fellow, Senior Analyst Data & Analytics
With a background in management and technology consulting, Martin helps clients make the most of data and the tools to process and analyze it for business success.
Merv Adrian
BARC Fellow
Robert Tischler
Senior Analyst Data & Analytics
Robert's focus is on research and advisory. He is also responsible for BARC's business in Austria.
Timm Grosser
Senior Analyst Data & Analytics
Timm Grosser is a Senior Analyst Data & Analytics with a focus on data management.
Torsten Krüger
Senior Analyst Data & Analytics
As a Senior Analyst, Torsten Krüger focuses on system and data architecture, BI strategy and organization, and data integration.
Listen now! The Data Culture Podcast with Carsten Bange.
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