Douglas Laney
BARC Fellow
Douglas Laney is a renowned thought leader and advisor on data, analytics, and AI strategy.
BARC’s independent consulting services provide a research-backed methodology to build a robust data management strategy, improving data quality, ensuring compliance, and unlocking the business value of your data.
BARC provides the expert guidance necessary to build a data management foundation that allows you to integrate, protect, and govern your data assets effectively – turning information into a reliable, enterprise-wide resource.
In the BARC Data Management Survey 25, 74% of companies stated that poor data quality impairs their decision-making. A reliable data foundation can make a wold of difference – but it doesn’t just happen by itself. Organizations must consolidate data from disparate sources, ensure its quality, and meet stringent regulatory requirements.
A well-conceived data management strategy allows you to overcome these challenges and creates the foundation for sound business decisions. The results include:
When implemented correctly, data management creates value beyond traditional business intelligence. It is also a prerequisite for explainable, trustworthy AI.
It is no coincidence that the results of the Data Management Survey 2025 show that the main driver for data management investment is not cost savings, but the desire to strengthen—or in some cases, enable—value creation from data.
Our support is particularly valuable for your organization if you…
With over 20 years of experience and proven best-practices, we help you define and implement the right data management solution and avoid strategic errors. Our independent expert knowledge and access to reliable data from tens of thousands of users from our research guarantee well-founded decisions and future-proof solutions.
A successful data strategy is foundational to business success. Contact our team to benefit from our deep expertise in data management. Our analysts use a proven, research-backed methodology to ensure your strategy is sound and your solution is future-proof.
Read our customer success stories to find out how we help our customers achieve their goals.