How to promote Data Culture at a large B2C company – with Naveen Gupta, IKEA

Our Data Culture podcast guest is Naveen Gupta. In his role as Global Data Lead at IKEA, he is well versed in transforming a traditional and large company into a data-driven organization. He shares his thoughts on the importance of raising awareness of data culture within the company and stresses the importance of an alignment of the data strategy with the overall business strategy.

In this episode you will also hear his recommendations on how to approach the concept of data culture and the pitfalls to avoid.