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How can you measure the P&L impact of AI products?

Dr. Holger Kömm is a DATA festival committee member from day one. As Senior Director Advanced Analytics he has held important roles in data, analytics & AI at adidas over the last years. Since 2022 he has been working as Expert Associate Partner at Bain & Company.

In the following video-inteview with DATA festival founder Carsten he gives interesting insights on his work at adidas and their Data & Analytics Strategy 2025. He also explains how he defines to measure the P&L impact of AI products. How important it is to have trust in the team that develops the product and the perception of their works value.

Watch the interview here:

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Overview of the questions Carsten asks Holger:

  • Why do you think that learning from and networking with each other is so important in our industry?
  • What is your role at adidas? What are your challenges there?
  • How can you measure the P&L impact of AI products? Can you attribute / claim it to yourself?
  • Can you also measure it when it’s part of a bigger improvement or a bigger change?
  • In the retrospective, would your career, your way, be a recommendation for junior data scientists?
  • What technology or use case did fascinate you over the last years?

In September 2021 we streamed the DATA festival #online from our studio in Würzburg, supported by our committee members. We took the chance to have a personal talk with each one of them on actual Data, Analytics & AI topics and their actual challenges according to these. You will find all interviews here in our blog. Stay tuned.

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Das DATA festival kommt zurück nach München!
Seien Sie am 19.-20. März 2024 dabei, wenn wir den Hype um Künstliche Intelligenz hinter uns lassen und uns gemeinsam ansehen, wann, wo und wie KI effizient eingesetzt werden kann, um unsere Zukunft zu gestalten.

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