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DATA festival

Program Details: Day 1

Carsten Bange
Alex Thamm

March 19th, 10:00 – 10:30 am 

Opening Keynote:
GenAI – what is hype and what is real?

coming soon…

Dr. Carsten Bange, Founder & CEO | BARC & Alexander Thamm, Founder & CEO | Alexander Thamm GmbH

Carsten is CEO and founder of BARC, an organisation specializing in independent research and advisory as well as events in the data & analytics market. Alex is CEO and founder of Alexander Thamm GmbH, one of the leading providers of data science and artificial intelligence in the German-speaking region.

Togehter they founded the DATA festival in 2017, envisioning an engaging community and innovative event platform around the topics of Data, Analytics & AI.

March 19th, 10:45 – 11:15 am

BSH – Finding the signal in the chatter: BSH AI Strategy in times of GenAI

While the foundational technology marks but one step in the evolution of LLMs, ChatGPT’s launch has ignited what feels more like a revolution of AI. Its widespread adoption spawned many new perspectives and heightened expectations for AI. This presents a myriad of fresh prospects for businesses to harness AI’s potential. Simultaneously, it confronts AI leaders with the need to recalibrate established strategies, adapting to this dynamic landscape.

In his presentation, Hendrik Siefert, AI Program Lead at BSH Home Appliances Group, will delve into how BSH extends its AI strategy to encompass both generative AI and traditional AI methodologies in a comprehensive approach to deliver value across the BSH.

Hendrik Siefert, AI Program Lead | BSH

For the past 6 years, Hendrik has served BSH in various roles, working to advance AI and Big Data across the company. His primary focus is on combining AI with IoT in consumer-facing products. In his current role as AI Program Lead, Hendrik’s main concern is building organizational capabilities around AI and steering the introduction of GenAI applications from the IT side. He has been building tech teams for over a dozen years and possesses extensive experience in software development and data management.

Claudia Pohlink Deutsche Bahn
Claudia Pohlink

March 19th, 11:15 am – 12:15 pm 

Panel AI & Data Act

coming soon…

Moderator: Claudia Pohlink, Head of Data Intelligence Center | Deutsche Bahn

Panel speakers to be announced.

March 19th, 12:15 – 12:35 pm


coming soon…

March 19th, 2:25 – 2:55 pm 

BARC – Data Products and Data Contracts

coming soon…

Jacqueline Bloemen, Senior Analyst | BARC

Jacqueline is a Senior Data & Analytics Analyst with expertise in data and analytics strategy, culture, architecture, technology, governance, and organization. With over 40 years of experience advising companies of various sizes and industries, she is also an author and speaker. Currently, her research and consulting work focuses on the transformation to a data-driven enterprise and data democracy. She has been with BARC since 2005.

March 19th, 2:55 – 3:25 pm

MediaMarktSaturn – Data Mesh vs. central analytics foundation: Contradiction or necessity?

The decentral concept of Data Mesh has been introduced to overcome the limitations of a centralistic setup for analytics. Yet, large companies struggle with its implementation even after successful prototypes in some product teams.

This session investigates possible reasons and outlines a solution to establish company-wide adoption. Based on first-hand experience, it shows best and worst practices on the way to achieve the required scalability of the analytical landscape.

Kolja Manuel Rödel, Product Owner Analytics Data Foundation | MediaMarktSaturn

Kolja is Product Owner of the central Analytics Data Foundation team at MediaMarktSaturn. His role involves creating the future data foundation layer and migrating the processes from the legacy DWH. He faces challenges such as the transition from a central to a decentral platform and an on-premise to a cloud environment. Prior to joining MediaMarktSaturn, Kolja gained experience in a variety of data engineering and analytics topics during 10 years of IT consulting in the data field.

March 19th, 3:25 – 3:55 pm 

ÖBB Infrastruktur AG & DAMA Austria – Data Democratization unwanted! – Breaking the Silo through a people first approach

In the modern data-focused landscape, organizations are keen to use data as competitive tool. A popular approach is data democratization. But dismantling deeply entrenched data silos is tough, especially without regulatory mandates.

This presentation dives into the potential pitfalls of unconsidered data democratization, which can exacerbate issues like privacy concerns, and decision-making complexity. We propose a people-centric strategy that prioritizes understanding unique user challenges.

Katrin Haas, Data Governance Lead | ÖBB Infrastruktur AG

Katrin Haas is at the vanguard of Data Governance at ÖBB Infrastruktur, breaking silos to weave data into the operational fabric and steer the company towards unified, data-driven decision-making.

Lukas Negrin, President | DAMA Austria

Lukas Negrin leads the enhancement of national data management maturity. His focus is on strategic governance and cultivating data-driven innovation, guiding Austria to a future where data fluency powers progress.

March 19th, 4:25 – 4:55 pm

Deutsche Post DHL Group – Boosting customer service and helpdesk automation with generative AI

This presentation will explore the transformative role of generative AI in customer service and helpdesk automation. I will showcase practical examples including generative AI for ticket validation, smart ticket routing and automated ticket classification.

This session will cover how AI can boost productivity and efficiency with new tools and automations that simplify workflows while also covering the challenges to leverage AI in an enterprise IT environment. In addition, I will discuss DHL’s guidelines ensuring a safe and compliant usage of generative AI in business context.

Dr. Andrea Hofmann, Head of Data Innovation for DHL IT Services | Deutsche Post DHL Group

Having a background in Data Science, Data Management as well as Innovation Management, Claudia Pohlink seamlessly connects business and Data Science aspects of Analytics and Artificial Intelligence (AI). She is currently Head of Data Intelligence Center at Deutsche Bahn, where she drives forward the Group’s central data topics such as Data Strategy, Governance, Data Management and Data Catalog. She also deals with current trends such as Data Mesh or Data Centric AI.

Previously, she led the Machine Learning team at T-Labs, Deutsche Telekom’s research unit. Her team mainly focused on the use of machine learning in network-relevant use cases, in the field of cyber security as well as across the board in the research field of quantum computing. She led successful projects such as Data Cockpit or Robust AI. As co-founder of #startupnight, #DigitalWanderlust and #AI4DiversityHackathon, she strengthened the transfer of science to business. Her previous stations include MTV Networks and Jamba/Rocket Internet. Her diverse resume unites her curiosity for innovative trends and numbers.

On the side, Claudia Pohlink is also an active speaker and author, she is committed to the education of children and young people in the field of AI and regularly shares her knowledge at Conferences as well as at colleges/schools. She has been a board member of the AI working group at BITKOM since 2020 and its chair since 2022. In 2019, she was honored as one of the Global Women Leaders in AI and in 2023, as one of 30 global outstanding women in Data.

Alex Thamm
Alexander Thamm
Walid Mehanna
Walid Mehanna
Barbara Engerer
Barbara Engerer
Stephan Kaulbach AT
Stephan Kaulbach

March 19th, 4:55 – 5:55 pm

Panel: The Future of Data Leadership – The Death of the CDO?

As the rise of Generative AI took center stage in executive agendas in 2023, the realms of Data and AI have crossed the chasm from the niche corners of early adopters to the bright lights of the mainstream. ChatGPT symbolizes this shift, akin to what browsers achieved for the internet. In recent years, we have witnessed the evolution of the CDO role through distinct phases: First, it started with the Silicon Valley pioneers coming from consumer tech companies who armed with posit-its and touchscreens crumbled the crust of traditional businesses. The second phase was shaped by the CDOs who took Data & ML from the labs to factories and enabled new business functions. Phase three can be described as the ‘Data Mesh Movement’ with the decentralization of power and capabilities. But what’s next?

Is the CDO role a transient one, mirroring the evolutionary journey of businesses as they integrate Data & AI into their core, much like they did with the internet (sans the need for a Chief Internet Officer)? Are CIOs evolving from mere custodians of cost to pioneers of innovation, steering platforms, and governance in a dynamic Hub & Spoke model? Or, perhaps, the CDO will find a permanent place in Porter’s Value Chain as a custodian of a vital, long-term function alongside the CIO. Or are we missing something entirely?

Join us for an insightful panel discussion featuring a diverse lineup of battle-hardened CDOs who’ve seen it all! Don’t miss out when we delve deep into the evolution of the CDO’s role and discuss the future of Data Leadership.


Alexander Thamm, Founder & CEO | Alexander Thamm GmbH

Panel speakers:
  • Walid Mehanna, Group Data Officer | Merck Group
  • Barbara Engerer, Head of Data and Analytics | BSH Home Appliances
  • Stephan Kaulbach, Partner and Tribe Lead | Alexander Thamm GmbH

March 19th, 5:55 – 6:25 pm

Closing Keynote

coming soon…

Claudia Pohlink, Head of Data Intelligence Center | Deutsche Bahn

Andrea is a highly skilled Data Scientist with a strong track record of delivering impactful AI solutions across a range of industries including logistics, telecommunication and medicine. Her technical expertise and leadership skills enable her to successfully manage data science projects and teams. She is a motivated team player with a talent for coaching others to success. Andrea is a passionate advocate for data-driven strategies, helping to shape a data-driven culture within the company.

DATA festival Munich 2023

March 19th, from 6:55 pm

DATA festival After Party

Join us for our legendary Festival Party with great music acts, delicious food, fresh drinks and lots of fun – be there or be square!

Any questions? Contact us!


If you have any questions about the event, please contact Event Manager Christina Schuhmann.


+49 931 880 65 10

Christina Schuhmann
Data, BI, Analytics oder CPM Software gesucht? Hier finden Sie führende Lösungen im Vergleich!