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DATA festival

Program Details: Day 2

Carsten Bange

March 20th, 09:00 – 09:30 am 

Opening Keynote

coming soon…

Dr. Carsten Bange, Founder & CEO | BARC

Dr. Carsten Bange is the founder and managing director of BARC. He is one of the leading experts in the successful implementation of information technology for business intelligence & data management within the framework of the transformation to data-driven companies. As a neutral market observer he has been the coach & strategy consultant for companies of the most varied industries, frequent speaker at conferences, seminars and the author of numerous industry publications and market studies.

March 20th, 09:45 – 10:15 am

FIEGE – How a 150-year-old traditional company becomes data-driven!

Our Data Driven Philosophy & Data Driven Strategy

  • From data projects to data products
  •  Building a Cloud Native Data Fabric and Data Analytics Self Serve Platform
  • Building an agile hub & spoke organisation as a forerunner of Data Mesh
  • Development of federated data governance
Marco Geuer, Head of Global Data Strategy & Solutions | FIEGE Logistik Stiftung

Marco Geuer is Head of Global Data Strategy & Solutions at FIEGE Logistik Stiftung & Co. KG and is responsible for the transformation to a data-driven company. He is also a speaker at conferences, a dialogue partner in podcasts, a trainer at the Haufe Akademie, a lecturer in data management for the DHBW, a member of the DATAGOVKON advisory board and a blogger. In total, he has over 25 years of experience in business analytics.

March 20th, 10:15 am – 10:45 pm 

Kaufland Stiftung & Co. KG – Centralized vs. decentralized analytics – striking the right balance

Striking the right balance between centralized and decentralized analytics capabilities is no easy task.
In this talk I will introduce two case studies from my time at Lidl International and Kaufland International:

  • Case 1: A centralized approach as a starting point – subsequent decentralization
  • Case 2: A decentralized approach as a starting point – subsequent creation of central team

I will share lessons learnt on how to get „the best of both worlds“ – centralized and decentralized analytics capabilities.

Dr. Armin Müller, Global Head of Analytics | Kaufland Stiftung & Co. KG

As Global Head of Analytics, Armin leads the central analytics function at Kaufland International (Kaufland Stiftung & Co. KG): End-to-end use case development for business units, analytics capability building and coordination of decentralized analytics activities in the Kaufland Analytics community.

In his prior role he worked as Director of Analytics and Data Science at Lidl International. Before, Armin worked at McKinsey & Co., helping organizations from various industries with analytics transformations and end-to-end use case implementation.
Armin studied physics, mathematics, economics and business administration and holds a PhD in statistics.

March 20th, 10:45 – 11:15 am

Adidas – One size does not fit all : A data-driven size recommendation approach for online fashion retailing

Size and Fit are crucial considerations for both consumers and fashion retailers, especially in a landscape where physical interaction with a product before purchase is limited. A significant portion of returns in the fashion industry is attributed to Size and Fit issues, leading to not only a loss in demand value but also incurring high handling costs and leaving consumers dissatisfied.

At adidas, we have developed a data-driven approach to address these challenges. Our solution provides personalised size recommendations in real-time, ensuring a seamless and satisfying experience for our consumers.

Paul Zieringer, Data Scientist | adidas AG

Paul Zieringer, a Master Survey Statistics graduate, joined adidas in 2019 as a Data Scientist. Since then, he’s been immersed in diverse data science projects, gaining insights into the fashion retail industry, and cultivating skills in programming, software development, and product management. Presently, Paul serves as the Product Owner for Size&Fit products within Digital Data Science at adidas.

March 20th, 11:45 am – 12:15 pm 

CARIAD – Unlocking the business potential of GenAI in the automotive industry

In the ever-evolving landscape of the automotive industry, the role of artificial intelligence has become increasingly pivotal. Generative AI (GenAI), with its powerful capabilities, is spearheading transformative changes across various facets of the industry. In our presentation, we’ll explore two remarkable use cases we have developed at CARIAD that exemplify how GenAI is revolutionizing customer engagement and data analytics in the automotive sector.

Beetlebabble utilizes Large Language Models to create a dynamic chatbot that excels in real-world customer interactions, drawing from a vast dataset of indexed support calls.

Meanwhile, InsightPilot acts as a data co-pilot, simplifying complex data for sales teams, enabling better-informed decisions. These applications, together with other GenAI use cases, promise to redefine the automotive industry by enhancing customer experiences and harnessing the potential of data-driven insights.

The future of the automotive industry is a journey powered by GenAI, where possibilities are limitless, and innovation knows no bounds.

Dr. Hakan Duman, Head of Data Science & Engineering | CARIAD – Automotive Software for Volkswagen 

Dr. Hakan Duman is a thought leader in the industry, currently serving as the Head of Data Science and Engineering at CARIAD SE. With a wealth of experience, he has spearheaded transformative initiatives, optimizing data-driven solutions. His expertise lies at the intersection of technology and business, where he drives innovation and empowers teams to thrive especially in the areas of Data and AI.

Jakub Kovacik, Solution Management and Business Owner Data & Analytics | CARIAD – Automotive Software for Volkswagen


March 20th, 12:15 – 1:15 pm

Panel – Smart Manufacturing

coming soon…

Moderator: Dr. Lydia Nemec, Head of AI Accelerator | Carl Zeiss AG

As Head of the ZEISS AI Accelerator, Dr. Lydia Nemec and her team work closely together with all ZEISS businesses to create fully operational machine learning products that drive business success for ZEISS. Coming from academic research in high-performance computing and numeric algorithm development, Lydia started her exciting career path in theoretical and computational physics as a post-doc at Fritz Haber Insitute of the Max Planck Society and TU Munich. Before joining ZEISS, Lydia worked as a Senior Data Scientist on Machine Learning development and cloud-based data products at Knorr-Bremse. As part of the ZEISS Data & Analytics unit, Lydia leads the ZEISS Data Science team and is at the forefront of ZEISS´ next generation of AI-infused product and service innovations.

March 20th, 2:45 – 3:15 pm 

Presentation by BARC

coming soon…

Thomas Zeutschler, BARC Fellow &  Senior Analyst | BARC

Thomas led global initiatives in data management, analytics and software development at an international DAX company. As Director Data & Application Foundation and IT CTO, he was instrumental in expanding these areas. Thomas is co-author of several studies, a sought-after coach for data strategy projects, and a recognized Python expert who teaches at the University of Applied Sciences Düsseldorf. As an analyst and technology expert, Thomas supports his clients in adapting modern data & analytics concepts and technologies and in developing data-driven process and business models.

March 20th, 3:15 – 3:45 pm

Metro/Dish Digital – Unleashing the potential of GenAI: Empowering Human-AI Collaboration

Every industry is moving  fast to develop use case with GenAI. In this  presentation, I will present different use cases of GenAI which are being developed at Dish Digital Solution within Metro Group. I will talk in detail about application of GenAI in order to bring automation within organization.  I will also present significant development in GenAI usecase to impower business units.

Pankaj Kumar Mishra, Head of Data Science at Dish Digital Solutions | Metro

Pankaj is currently working as Head of Data Science at Dish Digital Solutions (A Metro Company), Duesseldorf, Germany. He has a PhD in Physics from Hamburg University, Germany and brings several years of experience working with Schaeffler and Fujikura Technology in different data science and AI roles. In his journey from Data Scientist to leadership, his primary focus has been on creating business impact by leveraging the potential of data science and AI.

March 20th, 3:45 – 3:55 pm – What Should we Use AI For? A Visual Exploration to Direct AI Expertise towards Societal Challenges. 

On a projector canvas we display AI-generated images illustrating critical societal challenges, ranging from Healthcare to Climate Change. Attendees can participate by scanning barcodes to vote on emotional resonance. A bubble visualization provides an overview of the resonance during the ongoing experiment. The experiment’s design and final results are presented at the conference’s conclusion, reflecting on AI’s potential to enhance awareness of essential AI for good themes.

Dr. Mathias Riechert, Founder |, Head of Data Foundation, CDO | Allianz & Advisory Board Member | Battery Associates

Dr. Mathias Riechert is the founder of and serves as the Head of Data Foundation at Allianz P&C. He has spearheaded transformative initiatives at Allianz and BMW, catalyzing changes in data strategy, data architecture, data governance, and ethics. His art projects explore the interplay between AI and humanity. Mathias’s research interests revolve around AI adoption, AI ethics, transparency, and fostering transparent decision processes.

March 20th, 3:55 – 4:00 pm


Carsten and Alex look back on an exciting past two days at the DATA festival #Munich!

Dr. Carsten Bange, Founder & CEO | BARC & Alexander Thamm, Founder & CEO | Alexander Thamm GmbH

Carsten is CEO and founder of BARC, an organisation specializing in independent research and advisory as well as events in the data & analytics market. Alex is CEO and founder of Alexander Thamm GmbH, one of the leading providers of data science and artificial intelligence in the German-speaking region.

Togehter they founded the DATA festival in 2017, envisioning an engaging community and innovative event platform around the topics of Data, Analytics & AI.

Any questions? Contact us!


If you have any questions about the event, please contact Event Manager Christina Schuhmann.


+49 931 880 65 10

Christina Schuhmann
Data, BI, Analytics oder CPM Software gesucht? Hier finden Sie führende Lösungen im Vergleich!